Developing Brand Loyalty Through Your Website
If boosting your visibility is fundamental to your success on the Internet, the next step is to be able to retain your visitors in order to perpetuate your online strategy. This can be done by tweaking your site design in a way that is suitable for your customers, thereby creating trust and loyalty. Achieving a better site design doesn't have to be expensive as we have many fair web design that can help you tweak your design and present better to your target audience.
Known as the “holy grail” of marketing, brand loyalty is a must-have for small and medium-sized businesses. So what are the benefits of brand loyalty:
- A general increase in sales on e-commerce sites through increased recurrent traffic.
- Increase of the general notoriety of the site and the company by the establishment of an effective word of mouth.
- Reduction in the cost of acquiring new customers through work on an already established segment.
- General development of site traffic and therefore the development of brand visibility thanks in particular to a system of recommendations to other Internet users.
To find out more about how to perfect your site design in a way that creates trust between you and your customers, here are 5 tips to help you.
1. Web Layout Must Be Clear and Coherent
The first lever of loyalty is that of the intrinsic qualities of your site and your brand/company. They must deliver a clear, coherent message, based on a solidly established identity.
Internet users browsing your pages must then have a good understanding of your comments, your image, the quality of your products … Knowing and remembering ‘where' they are will encourage them to come back to you more often.
Offer your visitors an optimal user experience through the most fluid, simple, obvious, and ergonomic navigation. For example, try to reduce the number of clicks to access information and also think about the design of your site to create a pleasant environment.
By giving pleasure during navigation, you will make visitors want to come back.
3. Quality Content
Internet users are constantly looking for interesting information to find online. Then offer them rich, engaging, different, and regularly updated content. And this again to encourage them to come back to find good sources of information. It can be in form of purchasing guides, user guides, video, and thematic articles.
Think of yourself as your website visitor. You don’t want to see random and nonsense content on it right? Studies show that informative contents like video tutorials are the top topic users often search online. So do your research and identify your audience. From them, you can create content that doesn’t only engage but sells, too.
4. Set up an Email Newsletter Subscription
Add a well-designed contact form or pop-ups that enable you to store your customers’ emails and initiate loyalty by offering them a free subscription policy as an incentive. The newsletter is, of course, a great way to stay in regular contact with your audience and it is wise to use this medium to supply them with thematic files, tips, and the latest news from your company (products, services …).
5. Exclusivity
This is a very rewarding feeling. Making site visitors feel and understand that they are privileged, pampered, rewarded, will certainly make them come back to you. Win-win for everyone. Then play the exclusivity card by reserving special operations for your loyal visitors only for them: private sales, reserved promotional offers, exclusive bargains, etc.
6. Quality Exchanges
Whatever the type of site – showcase or market – and whatever the nature of the products and services put forward, Internet users appreciate and expect more and more real human relationships online. Responding quickly to questions, opinions, emails, or requests for quotes is crucial to keeping them in your environment. So you can install messenger bots on your site to reply your customers asap.
Social networks are also an effective tool for maintaining quality relationships with your audience. Thanks to platforms like Facebook, Twitter, or Instagram, you will be in direct contact with your community of visitors with whom you will be able to exchange and interact in real-time. Consolidating ties and strengthening loyalty. Because the strength of social networks lies in particular in the informal aspect they take on. This character strongly attracts Internet users who appreciate this different playing field with businesses. So endeavor to incorporate social media buttons on your site.
