What Is Link Building?

Your Guide to Building Links

Link building is a method of boosting a web page’s rank in search engine results by getting links from other websites to point at your web pages. This is especially important if you want to have a website that ranks high on Google, because Google looks for sites with the most relevant information when it comes to ranking content. In order for them to determine if your information is relevant, they look at the amount and quality of links pointing to that piece of content. This is why it’s truly important that you build high-quality links with link building. Not only does this help keep your page relevant, but it also helps improve conversions. 

Why Do We Need To Build Links?

Link building is important for improving search engine rankings because it helps with page relevance. When you build links, your site gains more expertise in the eyes of Google by pointing to trusted sources that are relevant (other similar sites). 

Relevance and reliability are two of the major pillars that search engines look for when ranking websites, so building links is key to making it to first page rankings. It’s important, though, that you build high-quality links only! Spammy links will be penalized by Google.

What Are The Benefits of Getting Links?

  • Provides Credibility 

Getting links from highly-qualified sources adds credibility to your website. Google looks for sites that are most relevant, so if you have relevant sites linking back to yours, it’s more likely that you’ll rank higher in search engine results pages.

  • Increases Conversions 

As people visit your site and see the content that is available, the more likely they are to convert. Link building helps with conversions because it’s an effective way to get people interested in your product or service by providing them with high-quality information that they can trust. This is important for improving sales, leading to more income and higher revenues.

  • Boosts Traffic

Links help boost traffic because as people visit your site, they’re more likely to come back. In fact, it’s been said that once a website gets ranked highly on Google, it can take years for another site to outrank them. This is because the number of links pointing at your content provides longevity in page rankings. Link building helps you achieve this by providing your site with the means to stay relevant in years to come.

  • Enhances User Experience

Good link building helps improve user experience by providing them with trusted sources that help them get their problems solved or questions answered. When you solve a problem for a visitor, they’re more likely to come back and visit again if they have another issue, leading to higher conversions (and more revenue). 

  • Becomes Easier

Link building is very important in the early stages of starting up your website, but after time it actually becomes easier. This is because you already have sources that link back to your site and with time, you can create new content with better keywords, leading to higher rankings.

What Type of Links To Look For?

The type of links that you want to build are contextual links. These are links that point back to your site from another website with relevant content. This is what Google looks for because the more relevant the link, the more likely it’s going to help with your rankings.

Start Building Your Links With Us

Link building is a powerful SEO technique that can help your business reach new customers and generate more leads. It involves strategically acquiring links from other websites to improve the ranking of your website in search engines like Google, Yahoo, Bing, etc.  We know all about link building services—the good, the bad and the ugly side of it. And Sharp Tack Media got some great ideas on how you can use this strategy for your business! Interested? Give us a call or email us today for a free consultation so we can get started helping you grow your online presence with our proven methods.

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