What is a Responsive Website Design?

Automatically Respond to the User’s Preferences

What is a Responsive Website Design?

People have been using phones to browse online content for years now.  They are also used as a convenient shopping source given their portability and ease of use. As CoVID 19 placed many countries in a lockdown, generating consumer interest and efficient conversion have been the top goals for many lead generation or eCommerce boise website designs.

The challenge for many businesses and web designers focus on ensuring that their website is appealing, loads quickly and is search engine optimized. The combined factors of increased mobile traffic, improved user experience and the diversity of available devices and gadgets also made a big impact on how websites are ranked.

As a result,  websites are forced to adapt and accommodate the changes to make sure that they possess both aesthetics and functionality across different devices. This is made possible by a  responsive web design through the assistance of a responsive web design company.  Read on to know more about responsive design, its benefits and how can you make your own website responsive.

What Is Responsive Web Design?

A website is considered responsive when all its contents are still appealing and functional when viewed using different devices – laptop, tablet, or smartphones. To keep it simple,  a design that adapts to the screen size of the visitor is considered responsive. 

Pictures, texts and icons are changed automatically to be the perfect size for different devices and resolutions. All devices and the Standard Command Set (CCS) are sent the same HTML code by the website server, which automatically adjusts the layout and design to fit the size and resolution of the user. 

Why Consider a Responsive Website Design?

  1. A responsive website design boosts your Google ranking.

As of last year, Google has shifted to mobile-first indexing when it comes to ranking. This means that it browses the web edition of the content effectively prioritizing mobile experience over the desktop.

Poor loading speed and design are weighed, and a negative SEO would put your site on the bottom part in the search engine results pages (SERPs).  With a major ranking update by Google scheduled by March of this year, website design agencies and businesses should set their eyes on prioritizing online user experience to continue competing in the cut throat online marketplace. 

  1. A responsive website design means practicality

It would be unbearably difficult to build several versions of your website manually. Not only is it laborious, it also comes with a lot of costs too. Resolutions vary not just in each type of mobile, but also across different models.  If a site can automatically adapt to a large 17′′ laptop, or the smallest 4′′ mobile phone, that’s great work.

  1. A responsive web design improves scalability

The need for a site that can evolve and adapt to the changes dictated by the quick churn  rates of technology companies is also an advantage of having a responsive website design. This will not only save efforts, but it can also save time for changing your sites in the future.

How To Make Your Website Design Responsive

Now that we know the benefits of a responsive website design, let’s answer, How can you make your website responsive? The answer lies in making three of its features responsive too – meta tags, images and texts. Having a coding background can help you, but asking a responsive web design agency for help is a good recourse.

Responsive Meta Tags

A responsive meta tag will allow your browser to render the website page at the page of its own screen.  Thus, if a  screen is 320px wide, the browser window will be 320px wide as well. A website that is not designed to be responsive should not use this kind of meta tag.

Responsive Images

You must assign a new value to an image’s width property in order to make it responsive. That will automatically change the height of the image itself. The crucial thing to note is that relative units such as percentage should always be used for the width property, rather than absolute ones like pixels.

Responsive Text

Aside from images and layout,  text should look great and is optimized for readability on any device. A responsive text changes size on a different screen and goes well with the elements surrounding it.

Responsive Web Design Should be All About Your Users

If you want your site visitors to fill out a questionnaire, purchase a product, subscribe to a service, or be trained, it is vital for each feature to have a strategic position on your web page. The purpose of your website may vary, but knowing the bottom line of it all takes your business places – Focus on providing a quality experience for your users. From images to CTAs, a responsive design not only gets you to the top of the Google rank but a sure-fire way to win your customers’ hearts.


free 30-min consultation banner