New Client Campaign Form

New Client Campaign Form

Hello and welcome, you’ve made an excellent decision to invest in a proven marketing system and we thank you for the trust and confidence that you’ve placed in us to manage this for you.

To take full advantage of this we require some information from you so we can properly set up your account.

Take some time to consider the following questions, give a lot of thought to it as your answers can be the difference between massive success and dismal failure.

Your answers will help us to target the best possible prospects and deliver the most appropriate message to them at precisely the right time.

Careless or poorly considered answers will result in similar results.

I would highly advise asking for input from colleagues and co-workers who may not be in marketing, as golden nuggets often are found from fresh eyes who are not looking at things from a “marketing perspective”.

We cannot begin working on your account or constructing landing pages until this is completed so a timely reply will be greatly appreciated.

Feel free to attach additional sheets if needed.

About This Form (Please Read)

This form represents the tool from which we craft your Adwords & Facebook Retargeting campaign. Information withheld, not included, or ignored only serves to lessen the quality of what we can potentially achieve for you.

  • The more specific you can be here, the more specific we can be in your final ads, landing pages etc and ultimately the quality of leads/prospects.
  • The more information you provide here, the better the results and the more qualified the prospects will be.

We reserve the right to fire any client (with immediate refund) that refuses to include the information needed to complete their project.

The only thing that we care about is creating the highest converting sales copy, adverts and campaigns that we can for you and deliver the results you require.

  • 1. Client information

  • 2. Service/Product information

  • Please do not include one-word answers ie “Personal Trainer” or “Gym”. Be as specific as possible for example: “Strength and Conditioning Coach (location)”.
    Add a new row
  • It can be a phone call inquiry, a call back request, a quote etc. Please choose only the most important objective. Keep in mind the lower the level of commitment the better the response. If your desired goal is a phone call, what hours are you available to receive calls?
    Add a new row
  • The better the incentive, the higher the response rate will be. A lot of the time we can add what we are offering as “free” in the markup price. For example, you could offer a “Free Training Consult”, “A Half Price Guest Pass”,“Free 2 Day Nutrition Plan” etc.
    Add a new row
  • Please provide URLs.
  • What Does Your Service/Product Offer That Others Don't? This is important so that we can differentiate ourselves in ad and landing page copy to drive more conversions.
  • PLEASE NOTE: To include claims in a piece of sales copy that we write, evidence must be provided.
  • If so, please include them in this section or link to:
  • Think in terms of emotional impact as well as physical condition.

    For example:
    If somebody is worried about losing weight, the real problem may be that they have poor mobility or high blood pressure, that could be fixed with proper nutrition and mobility training.

    Look for the underlying emotion that the problem you solve causes. This is the “real problem” that’s compelling action.
  • Please list the number of target jobs you wish to acquire per week?
  • 3. Ad Words/ FB Ads setup information

  • We can target cities, states, radiuses. Please list the areas you service or the cities or suburbs.
  • 4. Landing page setup information (if the landing page is needed)

    Client content links
    We will pull content from existing sources to create your landing page. Drop the useful links below.
  • Provide as much detail as possible about the offer and messaging to be promoted on the new PPC landing page.
  • This field is for validation purposes and should be left unchanged.

Client Testimonials