Digital Marketing Tools: Video and More Ways To Promote Your Business

Digital Marketing Strategies To Try Today

Videos are excellent tools to add to your digital marketing strategies. They interestingly provide information and serve as a key for the content shared socially or watched on a mobile device. They can engage audiences with text overlays or video responses from others online. They may also be transformed into a perfect opportunity to showcase your products.

However, it is a common misconception that video marketing is the only way to attract customers. Many other digital strategies can be just as effective, if not more so.

1. Social Media

One of these tools is social media. The world’s largest social networking sites have made it easier than ever before for companies to advertise themselves and their products globally.

People get their daily entertainment and information from Facebook, Twitter, YouTube, and Instagram. Businesses can take advantage of this by developing campaigns that people are interested in. They should make the content, high quality, so they stand out from the rest!

2. Email Marketing

Email marketing is another digital marketing tool that is worth mentioning. It’s also a very effective one when used correctly. Email campaigns are an excellent way to promote products, services, and offers by sending messages via email directly to customers. You can also do audience segmentation and then send them messages targeted to their interests.

If you have no clue where to start with email marketing, we recommend using the following email platforms:

  • Mailchimp 

This is a popular choice for small to medium-size businesses because it’s user-friendly and affordable.

  • AWeber 

If you’re looking for an easy way to create follow-up campaigns, then this might be your best option. It also integrates with  Facebook, so you can link your email marketing campaigns to Facebook’s platform.

  • Autopilot 

This is an excellent option for eCommerce stores. It integrates with many shopping carts and lets you send personalized emails to people who buy things.

Don’t forget that sometimes the best digital marketing tools are those that don’t cost too much! Email marketing is cost-efficient and easy to set up for any business.

3. Influencer Marketing

If you think that email marketing or social media marketing isn’t for your business, why not try influencer marketing?

Influencer marketing has the potential to be one of your best digital marketing tools because it’s new and trendy. It also can reach out to an audience you might not have been able to tap into before. This is because influencer marketing is social media-based, encouraging people to purchase when they see their favorite bloggers or celebrities promoting a product.

However, it’s also important to remember that influencer marketing is a gamble. You can’t guarantee that it’ll be good, but you might get the right ROI (return on investment) if someone with more influence than you tells people about your product.

4. Affiliate Marketing

Another tool that you might want to try is affiliate marketing.

When you sell something through your affiliate links, it means that you will get a commission. You can find these links on blogs and other places on the internet.

Affiliate marketing is an excellent way to make money. It does not take much work, and you can easily make more by partnering with other people who sell the same things as you do.

5. Programmatic Advertising

Programmatic advertising might sound new to you. If you don’t know what it is, it’s a type of digital advertising that uses algorithms to buy and sell digital ads automatically. This is usually done through a business website that matches businesses and their advertisements.

Programmatic advertising takes up more than 60% of all online advertising because it offers high-precision targeting options for businesses that have digital ads.

It’s a great tool that allows advertisers to buy or sell inventory through auctions that happen in real-time using technology.


Marketing your business through videos is excellent. However, there are other digital strategies that you can use for your business. Programmatic advertising, affiliate marketing, email marketing, and social media are marketing channels you may also want to explore.

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