Outsourcing SEO? Here's What You Need To Know.
Outsourcing is the practice of contracting with a third party to perform seo is becoming increasingly popular. And for good reason: it makes sense in many situations, especially when you simply don't have time to do it yourself. But if you've never done it before, outsourcing the technical side of the job can be intimidating. SEO company for small businesses outsourcing can be a good choice if you have no previous experience in SEO, time restrictions or budget limitations, but you still want to learn more about the technical side of the SEO industry.
In this article, we'll walk through the things you need to consider before you outsource SEO.
Why Outsource SEO?
Why do people outsource their SEO? There are a number of good reasons, but here are the most common ones: You don't have time to do it yourself. You don't know how or you lack the skills. Your company doesn't believe in the need for SEO and/or thinks it's too expensive. You don't know enough about SEO to meet your own objectives.
Even if you're a skilled and knowledgeable SEO, there are good reasons to outsource: You can spend more time building client relationships. You can focus on other parts of the business that need attention, like content or promotions. It may be cheaper than hiring someone who can do it.
So now that you know why people outsource, let's look at how to work with an SEO agency.
What To Outsource?
Outsourcing SEO is usually done with the help of either an SEO consultant, agency, or marketing department. Here are some things you can outsource:
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Technical on-site optimization
You may need someone to optimize specific URLs or rewrite entire pages. You should also consider having someone audit your site and offer suggestions on what they can do to improve it.
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Off-site optimization
This includes getting high quality links from other websites, which helps you get higher rankings in the search engines. You could also outsource your content promotion, which will help you get links naturally through social media or guest blogging.
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Technical implementation
If you are doing technical SEO yourself, it might be worth hiring someone to handle the tedious implementation tasks for you. This will free up your time so you can write better content or find more customers online.
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Email outreach
You can outsource your email outreach campaigns so they stay fresh and current, or you can bring someone in-house to help with this task. Email is still one of the most effective ways to reach customers online, so whether you need quality content written for emails or just want someone to manage your email list, it's worth the cost.
Start Outsourcing Your SEO Today
Outsourcing your SEO can be a smart move, but it’s important to know what you’re getting into. Here at Sharp Tack Media, we want to help you figure out the best SEO strategy for your business. Whether you’re looking to take on a project from start-to-finish, or just need some advice with one aspect of an existing campaign, we can do it all! Check out our free consultation today and see how we can make things easier for your company!
