Why SEO Is Important In Blogging
What is SEO and do you need it? Believe it or not, Search Engine Optimization is more important and necessary than ever in 2020. If you have a website and want it to work in your favor when it comes to brand exposure and lead generation, you’ll need to understand the actual purpose of SEO and all of the potentials it can bring out to your website. There are a few SEO key features that you should pass on to your blogs.
SEO depends on many factors that increase your business’ domain authority and website quality by making it easy-to-navigate, faster, and most importantly, user-friendly. These days, SEO is more important than ever because the market is so competitive with businesses across all industries and scopes developing digital marketing strategies to streamline their online presence for increased online purchases.
Craft An Attention-Grabbing Headline
The title or headline of your blog is more important than you think. Many bloggers consider it to be the first step. However, when you think about it, it’s easier to come up with a great headline only if you have a clear idea about your subject matter and intention. Creating a thumb-stopping, the catchy headline is important for driving click-throughs and web traffic as part of your overall SEO strategy.
Strategize Before Writing
When you spend just a little bit of time thinking about blog topics to focus on and researching the questions your audience needs answers to, you’ll not only create more relevant and engaging content but also save time when it comes to the actual writing process.
Start off by reading and researching blogs and articles related to your industry, niche, and/or competitors. Make notes on what tactics and approaches work and which don’t. If possible, study the analytics of previous content your business has published that increased web traffic and engagement.
Then, decide on topics you want to cover on your blog and set publishing deadlines in your calendar. Maintaining a consistent stream of content will boost your business's SEO strategy and overall domain authority if kept up over time.
That’s why you’ll want your marketing team to create a publishing schedule at the beginning of each month–to plan your blog content accordingly. When it comes to sitting down and writing content, make sure that the subject matter has been analyzed and keywords researched thoroughly.
Plan Your Post Schedule
Outlining your blog post’s structure is the second step. When you have a structure in place, you will be able to develop strategic call-to-actions and KPIs (Key Performance Indicators). The organization is key for on-page SEO as well as increasing lead conversions–or even just moving potential customers through the sales funnel at the early stages.
When you split your blog post into multiple sections, the writing itself also becomes more manageable and efficient for you and/or your marketing team. Be sure to include many sub-sections, so readers aren’t intimidated by a massive block of text.
Final Thoughts
You might be a great content writer, but having the ability to use SEO in your writing will make you unstoppable. Imagine the possibilities if you can utilize this advantage in your business blogs! Jumpstart this journey by starting with a clear strategy, using an attention-grabbing headline, and planning your posting schedule.
