Attract Customers With A Small Business Website
If you're a small business owner, you know that your first responsibility is to keep the lights on. You've got enough on your plate without having to worry about marketing and sales. That's where a web design company comes in with two ways for small businesses to convert traffic into customers!
Paid advertising
Facebook Ads are one of the most cost-effective ways to advertise online with an average click through rate of .06%. It's not just free clicks either; these ads can be set up so they only display when users are interested in what you have to offer.
Content Marketing
Blogs, infographics, eBooks, videos–content marketing relies on publishing high quality information that people will want to read or watch for free. If you've got the goods, people will share them with their friends and family. What's more is that this free content can be repurposed into paid ads like white papers or eBooks for sale on your website. Content marketing converts traffic into relationships with potential customers who are eager to do business with you when they need it!
Paid advertising and content marketing are a great way for small businesses to get their product in front of people who want to buy right now, but our real goal is leads. We don't want to make a sale out of every thousand impressions or clicks, we want to get new email subscribers or phone calls from potential customers that may be ready to do business with us at some point down the road. That's where SEO and Social Media come in!
Search Engine Optimization
It is the process of getting your website to rank highly on Google and other search engines for certain keywords that people are typing into search bars. This has been a great way to get potential customers looking at your website because they were already searching for your business. There are two ways to use SEO in the small business world; rising tides and diverging paths, which can work together or independently of each other depending on your budget.
Rising Tides
If you already have a website for your small business, chances are it's optimized at least somewhat for local search such as keywords in the business name, address, phone number, etc. You can use paid ads to drive traffic to your website when people search locally for your product or service. As they visit your website and see what you have to offer, follow up with free content marketing opportunities!
Diverging Paths
If you don't have a website yet, or if your site isn't optimized for local search, create one with the express purpose of putting information out there that people want to find. This can be done by offering valuable content in the form of blogging, infographics, eBooks and videos. The goal is to get as many people as possible sharing your content so you start getting social media referrals from all over the world. With great content and a little paid marketing, you can build your small business' brand to the point where people are actively seeking out more information on their own rather than waiting for Google to send them your way.
Convert Traffic Into Customers With Us
So there you have it; two simple strategies that any small business can use to get more of their target audience to become aware, interested, and engaged with their company to the point where they're ready to buy. It takes time and effort, but it's well worth it in the end. No one said that business is easy, but we can do what we can, when we can, and as often as we can to make our small businesses grow.
If you're ready to increase your conversion rates and get more customers, contact us here at Sharp Tack Media for a free consultation. We'll discuss how we can improve the user experience of your site with copywriting changes or website design adjustments so that it's easier for visitors to find what they want and convert into buyers!
