How To Optimize Images For SEO

Optimized Images For SERPs Ranking

If you want to rank high in google, start with getting your images optimized. Although optimizing images for SEOs can appear to be a time-consuming process, it increases the traffic to your website. This may help it more likely to be ranked in search engines. You can offer your pages a slight advantage over the rest of the web if you take the time to optimize your website images every time you add one.

4 Tips To Make Your Images Fast Loading

Follow these instructions to optimize photos for search engines if you use them on your blog and websites.

1. Add Alt Tags And Name Your Images Appropriately

An alt tag, also known as “alt attribute” or “alt description,” is an HTML attribute added to image tags to provide a text substitute for search engines. Search engines, like Google, can’t read images, thus providing an alt tag can make such possible.

You should also give your images a proper, keyword-rich name. By default, you can adjust the filename to help search engines recognize your photos and increase their ranking.

2. Reduce Your Image Size

The dimensions or measurements, consistency, and format of an image file all impact its size. You can significantly reduce the size of your photos by changing those.


The first step is to ensure that the picture you’re about to use is as similar as possible to the scale of the area where it will be shown. If you upload a smaller image than you need, it will become pixelated when enlarged. On the other hand, a much larger picture might not be good and will save you weight.


After you’ve adjusted your image’s proportions, you’ll need to lower its quality to make it lighter. The aim of lowering image quality isn’t to make it look cheap and pixelated. It’s all about reducing the amount of data we use on the website to reflect it.

* File Format

JPEG (or JPG), PNG, and GIF are the most common image formats on the internet. JPEG is the format that produces a lighter picture in the majority of cases. It compresses the shot and allows you to choose a quality level. PNG is commonly used when a transparent background is needed, which JPEG does not allow. Finally, animated videos can be saved as GIF files.

3. Know The Type of Images Your Website Use

Knowing what kind of images the website uses can also aid in image optimization. Raster and vector images are the most common types of images.

Raster images are used for complex scenes with irregular shapes and details. Photos in the Portable Network Graphics (PNG) and Joint Photographic Group (JPG) formats are among them.

Vector images, on the other hand, are used for pictures of geometric forms. Images in the Scalable Vector Graphics (SVG) format, for example, are commonly used for logos, icons, text, and basic images. Google and other search engines will index all of these files. However, many argue that SVG files are typically smaller in size than PNG or JPG files, resulting in faster loading times.

4. Remove Metadata That Isn’t Required

Metadata can be found in images. These refer to all data generated automatically by the camera used to capture it, such as the exposure time, the date it was taken, the photographer, and other information. Your image will help you increase the speed at which your website loads by removing some of these unnecessary details.


You can optimize your photos in a variety of ways. You can begin by including Alt Tags and appropriately naming your images. To speed uploading, you can also delete redundant metadata and compress it. Finally, you can consider the types of image formats you’ll use so you can pick the one that’s better for you. As a result, you will reap the benefits of appearing higher in your ranking.

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