Cooling Towels

The site was a complete WordPress custom build that made use of lean plugins giving the site plenty of responsiveness. The site loads incredibly fast and the optimized images minimize the load times and have little to no effect on the site's load times.

Coolingtowels.com's homepage showcases a detailed review of the best cooling towels on the market. This was a deliberate strategy because reviews are full of visual elements that compel the reader to stay on the much longer if it were just a conventional long form homepage. The homepage introduces the ethos and design language all throughout the site.