Fitness Atlantic has hosted the WBFF Fitness Atlantic Championship for 20 years! Every year their site offers a hub for selling show tickets, hotel reservations, and beauty services for the contestants. It also allows show contestants to enter the competition, view and share their placing, and get tips and help leading up to competition day.
In addition to being a hub for the competition, it also has a fully automated eCommerce store selling digital versions of the show for the last 20 years!