How You Can Use Digital Marketing In Your Startup
While investment in tech and digital startups has grown tremendously in recent years, the reality is that most startups start out bootstrapping their way to growth. With even more competition and limited funds, CEOs and founders of new and exciting companies need to get more creative than ever. Most VCs, especially in Silicon Valley have stated that they invest more in the team than in the idea itself. Aside from a strong team, digital marketing is one of your most powerful tools to get your startup up and running. However, despite popular misconceptions, digital marketing isn’t the expensive undertaking it’s portrayed as. There are many affordable web design firms that offer comprehensive digital marketing at very competitive prices.
Good marketing can give your imagination a workout, and give you the opportunity to truly share your vision, mission, and goals with the outside world. Don’t rely on the banner ads and Google reviews to get where you want to be. Instead, let’s take a look at some innovative and fun marketing tips for a startup:
Know Your Target Audience’s Likes
It is useless to create strategies, actions, or use Twitter if you don’t know exactly who will use your product. Although this seems simple to do, it is very common that startups change their target audience while validating the business model. Evaluate deeper than figuring out who they are – look into their interests, their day to day routines, their pains and aspirations, etc. The more information the better. A common pitfall is to believe that everyone is a target – and if you try to appeal to everyone, you will fail to create any connections with your real potential customers.
Collaborate With Your Team
Working as a team is what makes a product meaningful. It avoids misunderstandings, saves time and money, and aligns the team’s expectations. The magic always tends to happen when everyone is sitting at one table – when each individual is able to blast out ideas that can make a startup grow quicker. These angles and solutions are much more diverse and interesting than just sticking to the “basics”.
Attend Events
Though we do live in a digital age, networking events serve a very important purpose in the business world. Make sure to identify events in your startup’s industry, in order to avoid not getting to know anyone who is of interest to you. Even in these troubling times where physical events aren’t possible, there are still many online options you can use to participate in events. Online events, webinars, and online workshops are all great ways to keep yourself in the loop and. Take time to introduce yourself and your product. It is definitely the best way to grow a network of potential customers by speaking to them face-to-face. Not only attending but also co-sponsoring events within your niche is a great way to give you and your company a good name. Word of mouth, even in the digital space, is as important as ever.
Consider Hiring Online Marketing Firm
We all know that managing a social media account for marketing your brand online can maximize the possibility getting your brand out there. It isn’t easy however and can be time-consuming. You need to create an account on each platform, post content and even send responses to queries. With these piles of tasks, consider hiring an online marketing firm so you can focus on the other aspect of your business that needs you most.
