Summary: Our agency does a ton of website migrations for small and medium businesses and in this episode I wanted to detail some pitfalls and ways they can be avoided for a successful migration. This episode is slightly off topic of small business digital marketing and branding but is supper important nonetheless. I detail how to choose...

The last few months we have covered in depth some great tips for helping small business owners embrace their online identity and thrive. We have detailed what a business website should have for maximum success, how to build websites with conversions in mind, how to build brand loyalty as well as the current SEO trends...

Millenial Friendly Marketing Messages Millennials are a peculiar audience. They are born in a digital world that ushered in an entirely new business atmosphere. In fact, businesses are aren’t attracting millennials might be missing out a huge chunk of the consumer market. Of course not all types of businesses can be ‘hip’ & ‘cool’ but...

Citations Are Key Citations are basically any mentions of your business in any format and medium. On the Internet, citations can be as simple as listed locations on web mapping services such as Google Maps, to crowd-sourced review websites such as Yelp, TripAdvisor, Google Places, to even blogs and Youtube videos. There really is no...

Blogging Is Underrated Blog posts are overlooked more often than they should be when it comes to business websites. Blog posts enrich the variety of content in any website. For business websites, you definitely want more reasons for your audience to visit your website in a regular and habitual basis. If you think about, product...

Writing Product Descriptions Is A Profitable Skill Writing product descriptions is a craft on its own. Trying to create a marketable narrative of a product is easier said than done. But that doesn't mean you should always aim to be the Ernest Hemingway of product descriptions. If you can learn the crucial aspects of product...

Email Marketing Campaign Killers The scope of an email marketing strategy is obviously less broad than a social media marketing strategy. The audience of an email marketing strategy really is only limited to the list of email recipients. However, because of it’s smaller scope, every email marketing tactic should always must be done right. Email...

Good Pictures = Sales The quality of product pictures should never be overlooked. Pictures are one of the few visual aids for customers to rely on. Of course, there are also video product reviews but that's a subject for another time. However, if you compare product pictures to videos, pictures are undeniably more convenient in...

Email List Building Is Powerful Building an email list can be a daunting task. After all, acquiring and retaining a long list of emails requires an effective long-term strategy. An email marketing strategy is indeed a specialized marketing strategy overlap. Not a lot of people are willing to give up their emails that easily since...