Whether you’re new to the business game or simply wanna improve your business strategies, then you can surely benefit for more marketing advice. To cater a growing online audience, an online presence is now an important marketing strategy. However, is it as simple as a having a website or a Facebook page? Of course it…
It’s a no brainer that the best market within a small business’s reach is the local area surrounding the business. Don’t you want to make your business the word of the town? Heck, even attract an audience from a nearby town? Then here’s a few tips in developing a strong local marketing strategy for your…
Google for Business is one of the most popular email management platforms available today. It's inexpensive, has LOADS of features and options and you can access it literally anywhere. But what about Mac users? Now, even the most devoted Mac user can set up his/her G Suite email via long-loved Apple Mail. Below, I've outlined…
Who Is The Best Branding Agency For Your Business? A proper branding strategy can potentially propel your brand into a whole new horizon of ventures and publicity. Proper branding is more than just coming up with a flashy logo. Rather, a well-executed branding strategy should make your company recognizable to the public and not only…
One of the biggest hindrances to success is settling. Most people will be okay working behind a desk full time with a regular salary and there’s nothing wrong with that. Financial security is important but fulfillment should also be a priority. Pursuing your interests and your goals and working for something you believe in can…
Good web design is an absolute must to generate a good online following, and as with any other service, it’s important to know what to look for when looking to hire a web designer. If you know how lasting first impressions can be, you’d know how important it is to make a good one. The…
What often separates others from people who actually make it big is often an overlooked detail. Success doesn’t just come from hard work, great ideas or riding current trends. While those are integral parts of the so-called secret to success, one of the most important things is to be passionate about what you’re doing. There…
Schema markup is one of the biggest digital marketing solutions in SEO. It is basically the code associated with the website that helps the users to get more informative results from the search engine. The purpose of using schema is to enhance the presence of your website in the search engine results. Schema can help…
As a small business our needs are often very different from larger companies. Everything from how we do business with other companies all the way up to how we manage our books. So why would marketing be any different? The marketing needs of a small business very greatly by niche and location. What might work…
If you are looking forward to making your small business successful in online marketing you should consider video marketing as the key. Here are a few ways by which a small business can generate leads for its website, one of them being Inbound Lead Generation. An efficient method for lead generation, it will help you…
In today’s digital age SEO is equally important for both small and big businesses. However, the methods for implementing it differ from one organization to the other. The factors to be considered for the successful implementation of SEO in case of a small business differ from that of a bigger one. Here are the top…
When Robert Herjavec wanted to start his own company, people discouraged him. They said he couldn’t do it. He had zero experience, he didn’t have a business degree and he knew nothing about running a business. The headstrong Shark Tank star investor steamrolled ahead anyway. In 1990, he launched his first company, BRAK Systems, which he…
Responsive web design helps in changing the layout of a web site along with the change in the screen size. It is very important to help the users access things easily on a website and keeping the visitors engaged on a web page. It is a great tool that every website owner must use for…
It is a common thought for many small business owners that because they have a website, it is automatically working for them and projecting the right message. We hear from a lot of business owners that are shocked to learn that their site is really not optimized nor is it really helping their bottom-line more…
The quote “Innovation is change that unlocks new value” is one I think should be in every small business owner's book of motivation. It tells a story that may be uncomfortable but necessary for any business to grow; new or old. It also says that in the end, all of the time spent in the…
You've finally got around to setting up your companies Facebook page and maybe even a couple more social media accounts. Tweets anyone? But is that going to be enough? I mean, Facebook and Twitter both clearly play very important roles on the web; but is simply sharing a post now and then really going to make that big of a difference when it comes to your web presence? The answer is Probably Not.
If you're a small business or single service provider you might be in the old state of thinking that a brand just isn't that important for your company. That only large, corporate companies bother with branding. They have the extra cash to spare, after all. That your time and money is better spent on just getting the job done. “People will recognize me because I do good work, not because of my brand”.
