Tips

Why You Should Be Using Google Ads

If You Aren’t Using Google Ads, You’re Missing Out Sometimes, tactics that are considered old-school achieve that status because they have a proven track record and not necessarily because they’re outdated. Think of all the internet marketing trends that have come and gone just in the past decade. Google Ads are highly regarded because they...
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Web Design Mistakes You Should Avoid

How To Get The Best Web Design Strategies While we were browsing the web looking at a few sites, we noticed a number of common mistakes — like extra-loud, auto-play videos and other distracting notifications on a surprising number of sites. One of the weird things that stood out to us was how many real,...
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5 Web Design Rules To Boost Your SEO

Web Design Fundamentals Used In SEO From a web design perspective, onsite SEO work will help continuously improve the ranking signals your site sends out to search engines like Google. Google and other search engines use these signals to determine how to rank a site for relevant searches. At Sharp Tack Media, we exercise relentless...
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Credit Card Security

How Do I Secure My Customer's Credit Cards? Americans use credit cards as one of their preferred payment methods and that trend is steadily increasing. In turn, all types of businesses are informally mandated by such a norm to accept credit card payments. Accordingly, credit card information must be properly handled and secured since the...
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The Fundamentals Of Backlinking

The Beginner’s Guide To Understanding Backlinks If you are a complete beginner to search engine optimization, then you’ve probably heard that the number one way to rank your website is by getting more backlinks to your site. However, it sounds so much easier than it is. For example, did you know that poor quality links...
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Why Blogging Can Improve Your Local SEO

Reasons Why Blogging Can Improve Local SEO Rankings Millennials are destroying everything we love. At least, that’s what the media likes to tell us. However, as millennials have become one of the largest demographics that use the internet, it’s their sheer volume that drives companies and businesses to cater to them. This is why you...
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Downsides Of Cheap Web Hosting

Top Reasons To Not Choose Cheap Web Hosting Services It's completely understandable that businesses would want to save money and opt for cheap web hosting services. Some ridiculously low offers are just too tempting to ignore. After all, you've already invested a huge budget in hiring a professional web developer in creating your website from...
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A Guide To Writing SEO-Friendly Blogs

Why SEO Is Important In Blogging What is SEO and do you need it? Believe it or not, Search Engine Optimization is more important and necessary than ever in 2020. If you have a website and want it to work in your favor when it comes to brand exposure and lead generation, you’ll need to...
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Making Search Advertising Work For You

How To Take Advantage Of Search Marketing Search advertising is one of the best ways to drive users with real intent on your website. Over the years, the online audience and Google have both grown exponentially opening this new market to tap into. This is great news for businesses seeking new customers or for anyone...
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WordPress vs Wix: Which Should You Choose?

Which Of These Is Right For Your Needs Even though WordPress is the undisputed titan in website building, other website builders do exist. Take Wix for example. Wix is a unique website builder in its own right and this article will explain to you why. For a small business owner, you’d want a web service...
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Don’t Ignore The World’s 2nd Largest Search Engine

Why YouTube Helps Your Digital Marketing Efforts We all know that Google is the king of search engines. While some may still use Yahoo or Bing to browse online, most consumers go straight to the big kahuna, Google. But there’s another search engine that’s sometimes underestimated, and it’s the second-largest in the world. You may...
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SEO Tips For Videos In 2020

How To Integrate SEO In Your Videos Videos are a prime piece of content as far as marketing is concerned. Videos take up a considerable part of the modern web audience's content consumption habits. That equates to vast opportunities for businesses in terms of content creation and marketing. However, not any kind of video can...
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Social Media Marketing And SEO

Making The Most Out Of Social Media A crucial pillar in a digital marketing strategy is social media marketing. A small business’s presence on a social media platform can greatly enhance a small business’s brand. Now, creating a Facebook or Twitter page is just one of the many elements that comprise an effective social media...
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How Blogging Improves Your SEO

The Benefits Of Blogging For Your Site’s SEO Blogging got its start as online diaries posted, mainly by individuals, during the internet’s infancy. Blogging was a simple, easy, and fun way for people to express themselves on the web. Blogging has become a business and there are several ways blogging can improve your website's SEO...
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Low Tech Marketing Ideas For Small Businesses

Amazing Marketing Options On A Budget In the marketing world, going digital is a super trend. Digital marketing is where it’s at right such as websites and social media and etc. You’ll even hear marketers and businesses just absolutely prioritize digital marketing above all methods. They have a point since we do live in a...
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The Essentials Of SEO

SEO’s Undeniable Link To Ranking Search Engine Optimization can feel so confusing to people. There are so many different terms (RSS feeds, off-site vs. on-site, long-tail keywords, meta-tags, etc.) that make getting a handle on SEO seem like such a daunting endeavor. However, you aren’t the only one. That’s why there are so many affordable...
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Mobile Web Design To Boost Revenue

Why Is Mobile-Friendly Web Design Important? The variety of personal and consumer technology in just the past decade is staggering. There has been an exponential surge in both sophistication and processing power. Browsing the web on even the most advanced flip phones a decade ago was certainly impractical as the small screens, inadequate processing power,...
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Reasons Why You Should Be Working Smarter, Not Harder

Working Harder Might Not Always Be The Answer When we get caught up in our work, it’s easy to mistake hard work for productive work. You might be asking “Aren’t they the same thing?” Not exactly. Working hard doesn’t always mean the best outcome. Working hard in this sense means overexerting yourself. Burning out is...
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How To Make Users Trust Your Website

Building Your Website’s Trust Flow If you want your website to rank higher on results pages, it’s important to know how to increase your website trust flow. Trust flow is a metric based on the quality of the links to and from your website. Citation flow is a measure of the number of backlinks pointing...
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Responsive Design 101

The Basics Of Responsive Design We all have our favorite websites that we visit, as well as those we often visit for work. It’s so common for us to access the same websites on both a desktop workstation and on a mobile device, but some websites work better than others while trying this and this...
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5 Digital Marketing Terms In Web Design

Things You Need To Know About Digital Marketing Web design and digital marketing are not exactly similar concepts but rather, they are parallel to each other in a sense that both depend on each other for their success. In layman’s terms, strong web design must be supplemented by an effective marketing strategy. Likewise, an effective...
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Instagram Posts For Businesses

How To Make Killer Instagram Posts For Businesses Nowadays there are many social media platforms businesses can utilize. Some are similar to each other but Instagram definitely has a charm of its own. Instagram is all about the visuals. Instagram mainly features visual content and Instagram users particularly demand quality photos from their following users....
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How To Make An Amazing Landing Page

Incorporating Custom Graphic Design With Web Design When you look back at the state of the web design landscape just 10 years ago, the hardest discussion you had to convince clients to do was to buy a website. Three years ago, the biggest issue was to consider a redesign for mobile responsive. So what do...
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How Smart Travel Web Design Improves Conversion Rates

How These Techniques Improve Conversion Rates Travelers are adventure seekers looking for satisfaction and pleasure. A lackluster website may send them on a journey to another travel site. And they may never return to yours. The road to the ultimate escape is strewn with shiny objects to entice travelers. How can you make your website...
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Why Every Small Business Needs A Website

Benefits Of A Website To A Business’ Workflow In the modern business environment, for a business not to have a website is like driving a car in a thunderstorm without a windshield. Having a website is unanimously considered to be a crucial pillar in a successful business strategy. A website can greatly increase your capacity to...
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Web Designer Vs. Web Developer

Is There A Meaningful Difference? Web designers and web developers are sometimes confused with each other. Web designers and web developers are actually two different professions and fields of specialization. However, take in consideration that neither of these professionals has definite marketing experience and it’s still a wise choice to hire a professional marketing specialist....
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A Guide To Updating Your Keywords

How To Know When It’s Time To Update Them Search engine optimization, or SEO, is the driving force that largely dictates where you rank on a SERP. It’s also one of the core principles in digital marketing as a lot of what you do in SEO aims to put it in front of as many...
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Navigating Through Modern Digital Marketing

Making The Most Out Of Digital Marketing Going digital really is unavoidable in the contemporary business landscape. The modern audience goes online more often in looking up businesses and their products and services. All business owners must take advantage of this global trend. It may seem daunting since the digital landscape is so vast and...
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Recap: 4 Great Resources For Small Business Startups

The last few months we have covered in depth some great tips for helping small business owners embrace their online identity and thrive. We have detailed what a business website should have for maximum success, how to build websites with conversions in mind, how to build brand loyalty as well as the current SEO trends...
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Importance Of Citations For Local Businesses

Citations Are Key Citations are basically any mentions of your business in any format and medium. On the Internet, citations can be as simple as listed locations on web mapping services such as Google Maps, to crowd-sourced review websites such as Yelp, TripAdvisor, Google Places, to even blogs and Youtube videos. There really is no...
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How To Write Winning Product Descriptions

Writing Product Descriptions Is A Profitable Skill Writing product descriptions is a craft on its own. Trying to create a marketable narrative of a product is easier said than done. But that doesn't mean you should always aim to be the Ernest Hemingway of product descriptions. If you can learn the crucial aspects of product...
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How To Take Great Product Pictures

Good Pictures = Sales The quality of product pictures should never be overlooked. Pictures are one of the few visual aids for customers to rely on. Of course, there are also video product reviews but that's a subject for another time. However, if you compare product pictures to videos, pictures are undeniably more convenient in...
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What Is Product Branding?

How To Leverage Better Product Branding You’re likely familiar with big brands such as Coca Cola, Nike, and Mcdonalds. They’re presence is just everywhere around the world and they have a loyal following composed of millions of customers. You might have asked yourself “How did they become so big?” and “What makes their brand so...
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What Is Conversion Rate Optimization?

What Should I Know About CRO? Conversion Rate Optimization, also known as CRO, is a process that aims to convert website visitors into actual customers or visitors that have performed any intended action. We regularly consult with our portland web design clients on helping to improve their CRO. CRO actions or what you are measuring...
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Difference Between Paid Search and Organic Search

Understanding The Difference Nowadays any website requires traffic to have prospects and later clients; There are several ways to get traffic and this time I will talk about two specific ones: traffic from organic searches and traffic from paid searches. Each type of search traffic has pros and cons and can have drastically different outcomes...
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SEO Guide for Small Businesses

Small Business SEO 101 Surely you've heard about how search engine optimization makes it easy for customers to find local businesses and services. Now you wonder: What the hell is search engine optimization? How does it work and how can I start? Digital marketing for small businesses may seem stressful initially or difficult to grasp,...
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SEO Strategy for eCommerce Websites in 2020

SEO For Ecommerce Sites The better you rank in the search engines, the greater the traffic and the number of potential customers that come to your site. Many site administrators argue that the most important thing is to have a high investment in PPC or pay per click campaigns to give visibility to a page,...
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Essential Features For Any Website Redesign

Top Web Design Features You Should Consider The best advice for redesigning your website that we can give you is undoubtedly to put yourself in the place of your visitors when you design your site. It is for them that you created it and even have a website. For our affordable web design packages we...
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8 Youtube Video Optimization Tips

Video Marketing For Small Business Tips YouTube is the second largest search platform in the world and the largest online video site. This means that there is very strong competition to give visibility to your videos! This is especially true for small business owners as video marketing for small businesses has absolutely exploded in recent...
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How To Rank For “Near Me” Searches

Ranking For “Near Me” Searches If you have a local business you’re running, then optimizing for local search would be advisable for you to be able to reach those living around your area. One way you can do this is by being a master in ranking “near me” searches on Google. This article discusses in...
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5 Small Business Marketing Tips

Simple Marketing Tips You Can Use It is quite common that many entrepreneurs do not dedicate resources and efforts to the development of a good digital marketing strategy for SMEs for two reasons; one due to the mistaken belief that it involves a large investment and the other due to the fact that most tools...
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Google My Business New Features

GMB Adds New Features For Businesses When we refer to a multi-functional platform on the internet, what do we imagine? Of course, one of the great search engines that answers almost all of our questions and needs. Not only mentioning the multi functional aspects that Google has recently offered us, those such as the management,...
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Types Of Web Hosting

Web Hosting Explained Anybody or company that wants to create a website, blog, or online business, must first register a domain and setup website hosting. Website Hosting is a storage and provisioning service of a website that helps to keep your site online 24 hours without any hassle. This makes it easy for the public...
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What Is A Domain Registrar?

How Domain Registrars and Registries Work Have you ever bought or registered a domain name before? If you have, you would know that you need to register the domain through a domain registrar. However, have you ever wondered what is a domain registrar? What function does the domain registrar accomplish? Today we will discuss the...
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Web Hosting Tips

Are you looking to choose a web hosting provider for your website? Wondering which one you should go with? Worry not! We will today share with you 5 web hosting tips that will help you choose the right company. Once you follow these tips, you can curate the different options available and go with the...
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