5 Digital Marketing Terms In Web Design

Things You Need To Know About Digital Marketing

Web design and digital marketing are not exactly similar concepts but rather, they are parallel to each other in a sense that both depend on each other for their success. In layman’s terms, strong web design must be supplemented by an effective marketing strategy. Likewise, an effective digital marketing strategy depends on a website that incorporates strong web design. 

Essentially, you can’t study either without coming across with the other. If you want to be more familiar and knowledgeable in either field, then it’s a good idea to tell you that there is some jargon that will be thrown up quite often so it’s best that you start to acquaint yourself with those terms as early as possible.

Listed below are 5 important web design & digital marketing definitions explained for you


SEO stands for Search Engine Optimization. It’s a digital marketing concept where search engine rankings are earned through ‘natural’ and ‘organic’ content. In layman’s terms, the ranking of any search entry is determined by how well a relevant website produces content, and the level of notoriety the website receives. SEO is one of the crucial pillars for both web design and digital marketing.

For website owners that want their audience to come across their website as one of the top results within its relevant search engine terms must have a solid SEO strategy. For a digital marketing strategy to succeed, a website, and even a social media account with a solid SEO strategy is vital. SEO is an entire field in itself and encompasses a variety of marketing and web designing aspects. Not only must a digital marketing professional be knowledgeable in SEO but also a web developer. 


SERP, which stands for search engine results page, is exactly what it means. It’s the page you encounter when you enter a query in a search engine. The priority of an SEO strategy is to get your website to be one of the first entries in a SERP. However, organic content is the only entries being displayed in a SERP as sponsored ads also appear in SERPs. One of the most basic but effective tactics to increase your website or any of its content and web pages’ ranking is to incorporate common and relevant keywords that increase the likelihood of discovery. 

Responsive Web Design

Responsive Web Design is a strategy of content designing in which all content must be viewable in all forms of devices; from desktops to mobile devices of any screen size.  During the early years of mobile devices, mobile users were not being provided the optimal viewing experience since all web content during that time were meant to be viewed in wide landscape screens of desktops and laptops, rather than the portrait orientation of mobile devices.

Responsive web design can be achieved through editing a web page’s HTML and CSS coding characteristics the alter the sizes of texts and images to ultimately create a much more optimized viewing experience for mobile devices. Essentially, responsive web design is not only taking into consideration the future of content creation but also creating the best user experience on any day. 


Citations are any type of reference or mention of a business in whatever medium and format. For example, a paper citation can be found in yellow pages and magazines. A citation doesn’t strictly have to be a review of some sort as even just mentioning your business’s brand and address can be classified as a citation. That being said, Google Map addresses are also citations.

Digital citations can take in a form of web mapping services such as Google Maps or any GPS software, crowded-sources review sites, relevant industry websites, and even blogs and online videos. Basically, citations are the marketing term for word-of-mouth. The more people know your business, the more it will be cited. Multiple citations can help a business improve its SEO ranking and ultimately strengthen its brand image. 


Backlinks are the digital marketing term for references. Remember how in high school and college how you’re always required to cite references to support your argument? Well, that’s what backlinks are. If you notice in a lot of articles, they’ll frequently cite a specific article from another website to either support their argument or to just highlight interesting material. It’s pretty much like a research scholar’s work being cited by numerous scholars within their relevant field because it yielded interesting arguments and results.

Backlinks are an aspect of digital marketing, particularly that of SEO in the sense that having your own website or any of its content to be cited by another website is an achievement of its own. Having your website backlinked can greatly increase the notoriety of your website and consequently improve its search engine rankings. 

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