Keep Your Website Safe From Google Penalties
It happens to the best of us. One day, you're on top of your game, ranking at the top of Google's search engine for all sorts of keywords that are relevant to your business. And then suddenly – BAM! You wake up one morning and find out that you've been penalized by Google and now can't rank for anything.
First Thing To Do: Figure Out The Cause
The first thing to do when this happens is figure out what caused it in the first place so you know how not to do it again in future blog posts or social media content updates. But before we get into some tips for avoiding penalties altogether, let's take a look at what exactly happened this time around.
Overused Keywords
Stuffing your site full of keywords to the point where it's no longer readable or making your content difficult to follow is a sure way to get dinged by Google's search engine algorithms. So instead of cramming in as many keywords as possible, try to use them naturally throughout your content and only when relevant.
Low-Quality Backlinks
If you've been engaging in any link-building schemes that involve buying links or exchanging them with other sites, then you're likely to get penalized sooner rather than later. Instead, focus on getting links from high-quality sites that are relevant to your own.
Lack Of Engagement
If your blog posts, products, and services aren't being shared on social media sites like Facebook and Twitter or any other site where users can easily share content with their friends and acquaintances, then you probably won't have the backlinks necessary to rank high in Google's search engine. Engagement doesn't necessarily mean that you need tons of followers on social media sites. But it does mean that you need to be active and start custom campaigns as well as contests to generate some buzz about your brand.
How To Avoid Google Penalties
If you're a small business, it's important to avoid any Google penalties. Penalties can be costly and frustrating, and they can seriously impact your business. Here are a few tips to help you avoid Google penalties:
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Make Sure Your Website Is Compliant With Google's Guidelines
Google has a number of guidelines that your website must comply with in order to avoid penalties. Make sure you familiarize yourself with these guidelines and make sure your website is compliant.
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Stay Away From Black Hat SEO Techniques
Black hat SEO techniques are techniques that violate Google's guidelines and can lead to penalties. Stay away from these techniques and you'll be less likely to get penalized.
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Set Up An Analytics Account To Track Your Website's Traffic And Performance
Setting up an analytics account is a crucial step in avoiding Google penalties because it will help you monitor the performance of your website, and it can help you discover what problems need to be fixed so that you don't get penalized.
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Regularly Audit Your Website For Any Compliance Issues
You should regularly audit your website to make sure it's still compliant with Google's guidelines. This will help you catch any potential problems before they lead to penalties.
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Use A Quality SEO Provider
Quality SEO providers know Google's guidelines inside and out and they can help you ensure that your website is compliant and that you avoid penalties.
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Learn More About Google Penalties
Google offers some resources that can teach you what kinds of penalties are out there and how to avoid them. Check these resources out, follow Google's guidelines, and you should be able to avoid any penalties.
Avoid Getting Penalized
If you’ve been wondering how to avoid a Google penalty, we have the answer for you. And it isn't as difficult as you might think! Follow these simple steps and never worry about being penalized again. Call Sharp Tack Media Today! We can help your business with any or all of these tasks so that there is no need to fret over penalties ever again.
