Establish Your Social Media Presence

Best Way To Start Your Social Media Channels

There are many reasons that you, as a business owner, should establish your social media presence in social media channels. It can help create and maintain relationships with existing customers and potential new customers; it can assist in the growth of your business; and it can help build your professional image.

The world is changing, and it's changing quickly. If you haven't already established a social media presence it's time to get started or risk losing out on future customers who are heavily reliant on social media.

Here's what you can do to start establishing your social media presence:

  • Use Social Media As A Way To Get In Touch With Your Customers

Keep in touch with old customers by posting links to relevant blog posts, news about your products and company. Social media is all about building relationships, so don't wait until you need something from them before you “ping” them!

  • Use Social Media To Further Engage Potential Customers

Provide offers that are only valid if they're seen on Facebook or Twitter. For example, if you're running a sale on towels for July 4th weekend say that 1 in 10 customers could receive free shipping if they share the promotion on Facebook and “tag” 3 friends.

  • Keep Your Social Media Accounts Open To The Public

Simply put information about your business online and have a bit of a presence. Don't worry if you aren't an expert in social media, just start getting your name out there and the rest will come in time!

  • Post Relevant, Interesting Content That Will Engage Your Audience

When people comment on your posts, reply back. If you want them to receive news about your business, post it. You can use free apps to manage all of your social media accounts at the same time so you don't have to log in and out of each one separately.

  • Offer Followers Something Of Value For Following You Or Liking Your Page

This can be useful information, offers, coupons or giveaways. Make sure that what you are offering is something your customers will actually use!

  • Respond Quickly And Authentically To Any Customer Service Issues That Arise

It's easy to respond on social media so it can actually save you time in the long run if a customer complains online rather than calling or emailing.

  • Be Relevant To Your Market

Finally, try to establish your business as an authority in your industry by using social media to share content that is relevant to your market. This will help build trust with potential customers who are looking for relevant information about your industry.

Ultimately, the more you share the better off you'll be. Remember that social media is not just another way to advertise what you're selling. Social media can help build relationships with people who are interested in your business and will want to work with you long-term.

Get More Followers And Engagement

The world of social media can be a scary place for small businesses. It seems to have changed so much in the last few years that it's hard to keep up with what’s going on and how you should respond. But, Sharp Tack Media can help! Our team is made up of experts from all different backgrounds who are ready to partner with your company today and start building an online marketing strategy that works for you. Give us a call or send us an email – whichever one suits your style best! We're always happy to chat about our expertise in small business digital marketing strategies and how they will work for you. Just tell us where to find you!

free 30-min consultation banner