Evaluate a Web Design Portfolio With These Quick Tips

Need A Website? Look At Their Portfolio First

The portfolio section of any top web design agency is an excellent way to get a sense of the quality of work they can produce. However, if you’re looking for a new company to design your website, it can be hard to know which is the best. The following steps will help you avoid the red flags and find a great design team.

What is a Web Design Agency Portfolio?

A web design portfolio is a collection of work that a design agency has done. It allows clients to evaluate the quality and quantity of their work and determine if they are deserving of specific projects. 

Therefore, to avoid wasting more time, you should make sure that you know what to look for when evaluating an agency’s portfolio. Here are vital points when looking at a web design agency’s best portfolios:

  • Relevant projects and case studies featuring their client, business objectives, services rendered
  • Statistics and proof in numbers
  • Clear and concise explanations of their process and the tools they use
  • Impressive design work customized to each client’s needs
  • A team explicitly dedicated to web development, content creation, strategy consultation with a social media expert

How To Evaluate Web Design Portfolio

Here are some tips you may try today.

1. Check Out Their Previous Work

When evaluating a portfolio, always start with what they have done in the past. Then proceed to ask questions, like:

How many projects has this company completed?

Asking this question is essential because their portfolio will represent their work and their efficiency in completing projects. Then, you may take time to research each project, pay attention to what was done well, and the disadvantages in that process.

  • What industries did they work in?

A design agency specializing in a specific industry will have had more experience with those types of projects. This can definitely provide the ease you need when coming up with your own website. However, if the company has worked in multiple industries, it may be less knowledgeable on particular types of design work.

  • Is there anything particularly unique about their style?

Evaluating the portfolio’s prominent styles will also give you an idea of what to expect from them. Assess if they can provide a clear, concise portfolio. It’s also essential to look through every project page carefully, as some companies only show off their highlights. In contrast, others go into detail about what they did.

2. Look Out for Red Flags

Although a portfolio is usually the best indicator of what you can expect from this company, there are some potential red flags to look out for. For example, if they don’t make any sense- that’s not good-even with a portfolio!

Other red flags include: 

  • If previous work is not easily accessible
  • If there are no testimonials, awards, or any further indication of the company’s experience
  • If it appears that most projects were completed for clients in your industry (or an industry related to yours)
  • You cannot find anything about their claimed projects (e.g., the company may claim to have worked with a well-known client, but you can’t find any traces of it)


A web design portfolio is used to showcase the web design agency’s skills. It is a valuable tool that can help you evaluate an agency before committing to any project with them.

When evaluating portfolios, make sure it serves as a good representation of what they have done in the past and how well they work for clients. Do not be afraid to ask questions about projects if there are things needed to be clarified.

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