Boost Your Business With Customer Engagement
Customers are the backbone of every business. Without them, there is no business. So, aside from creating a compelling website design that will help bring customers to your website, you must have a plan on how to keep them coming back for more. Here are 6 ways to increase customer engagement.
6 Tips To Boost Your Customer Engagement
So how do you keep your customers coming back time after time? Here’s how:
1. Create a Social Media Policy
This is the first step in ensuring that you take advantage of all available resources to increase customer engagement. You'll need to define specific rules about how your employees should interact with customers online. Point out what is acceptable and what isn't in terms of social media.
2. Encourage Customers To Post Reviews On Your Company Profile Page
Create an incentive for customers to post reviews on your company profile page. Offer discounts or reward them in some way to encourage participation. Incentivising customers to become brand advocates will not only build your reputation as a business, but it'll also increase customer engagement.
3. Create A Review Request Form
Creating a review request form for your customer is a great way to build trust. It will make them feel that you value their feedback, and they will be more likely to share their thoughts about their experience with your company if they know it is appreciated.
4. Post Your Reviews On Facebook, Twitter & Yelp
Post your reviews on social media sites like Facebook, Twitter, and Yelp. Most people already spend a lot of time using these platforms, so they will be more likely to read your reviews on these platforms. Use keywords when posting on social media to ensure that people searching for information about you or your product can find them easily.
5. Don't Just Respond To Positive Reviews; Address Negative Ones Too!
This is one that all companies need to make sure their employees remember. When someone has posted a negative review, you need to make sure someone responds. Educate employees to be careful not to argue with customers or otherwise disrespect their opinions but address their raised problems. As unpleasant as it might be, businesses should also thank people who have posted negative reviews as they are also helping you make your product or service better.
6. Listen To What They Have To Say
Sometimes, all your customer engagement efforts are for nothing if you don't listen to what customers have to say. Work hard to encourage them to tell you how they feel about your products and services. Truly listen and take action when appropriate. Then, continue to ask for feedback every time they will purchase or use your service.
Bottomline
Customer engagement is, indeed, an essential part of every business. With the right strategy and effort, you will get people talking about you, which could lead to more sales. With just a little work and effort, you will see your customer engagement rates soar!
