A Guide To Finding The Best Performing Content On Your Website
The most viewed page is a page of your website that gets the most traffic or hits. Website designers and owners can use this data to identify which content is doing well and what kind of visitors they attract. By looking at these statistics, it becomes possible for them to target specific interests, maximize their site's usefulness, and retain valuable content if they plan for a web redesign.
In this article, you will learn how to find your most viewed content on a website and how to use this information for your business or personal growth.
First, you'll need access to Google Analytics which is free to use, but you have an option to upgrade into a paid account if you want the most of it. This service provides many useful tools for website owners and can track traffic on any website or blog. You need a Google account, and you're ready to get started.
2. Create Your Profile
After logging in, you'll see the dashboard page, which has some helpful analytics built right into it. However, it's best to start a new profile. You may do this by clicking on the big red button in the top right corner, which says, “New Profile.”
3. Name Your Profile
Give your new profile a name and include keywords that you think potential visitors might search for before beginning to monitor traffic. For example, if you own a cupcake website, you might name the profile “Cupcake Recipes Website.”
4. Confirm Your Information
After you've named your profile, you'll have to confirm it. Use the email address you included in creating your Google account.
5. Select The Website Or Blog You Want To Monitor
Select the website or blog you want to monitor by clicking the checkbox next to “My Website.” If this is your first profile on Google Analytics, only your main page will have a green marker beside it. Click on the marker for any additional pages you wish to monitor.
6. Find Your Most Viewed Content
After you set up your profile, go back to the dashboard page, and you'll be able to view the real-time analytics for each of your tracked websites.
7. Select The Content You Want To Monitor
Click on the “Behavior” tab and select “Site Content” from the dropdown menu that appears next to it. Now you'll be able to see the list of pages on your website in order of most traffic. Click the arrows next to each page to expand it and quickly find out which content is getting the most views so you can decide which content to spend more time on.
8. View Traffic Statistics
At the top of the page, you can see how often this web content has been viewed over 30 days. The arrow below this number allows you to view traffic statistics for other periods. For example, you might want to compare two weeks' worth of data or dig even more profound.
9. Find The Link For Your Most Viewed Content
Once you've found your most viewed content, go back to the top of the page where it shows stats for all time and click on the link under “Sessions” to find the URL. This link will take you to the exact web content that your visitors have viewed the most.
10. Analyze What Kind Of Visitors Your Content Attracts
Your content might attract a wide variety of different visitors if you don't want it to. But, if you're trying to target specific interests, you might want to consider this information when improving your content.
11. Use This Information To Improve Your Content
For example, if you've noticed that people who visit cooking p are also searching for “cupcake recipes,” consider adding a cupcake recipe page to the website and pointing it out in the navigation. This will help your visitors find what they are looking for faster.
Bottomline
Google Analytics is a great tool that businesses can use on any website to gain helpful information about the content that brings in the most views. With this knowledge, you'll know what kind of content people want to see and how to improve it accordingly. It's an essential part of online marketing and should not be overlooked.
If you follow these steps, you will have successfully implemented Google Analytics on your website to find your most viewed content.
