You've Built Your Brand, Now It's Time To Build An Audience
Have you ever wondered how some businesses are able to have thousands of followers on social media? Well, it is no magic trick – it simply takes hard work and patience with your business's social media accounts. There are several ways that can help make sure you are doing everything possible to increase your following on all the major social media platforms. The more followers you have on social media the more likely potential customers will find you. Remember that input equals output. Here are tips to help you get started!
Set A Goal
Before you can work towards a goal you need to set one. Set a goal that is achievable and measurable. Regardless of the type of goal set, one that is measurable and achievable. If you try and set a number so big that it seems unreachable then you will struggle to keep up with the plan because it just won't be feasible. Your social media following will grow naturally over time.
Build Your Following
Use promotions, giveaways, contests to build your following. Create a competition on social media and get people involved. The more followers you get the better chance at more new followers. You can offer an incentive for joining such as free samples or coupons which will get them clicking through to your site.
Be Consistent
Be consistent with what you post, how often and when you post it. Do not go a day without posting. Post regularly on a daily basis and keep your posts relevant to your business or industry. There are plenty of study's on the best day and time to post on social media but, according to some research if you want greater engagement it is better to post during the early morning hours from 5am-9am. The best time to get retweets is 8-9pm on Wednesday, not on the weekend.
Be Authentic
Social media is one of the best ways to build relationships with your customers and prospects, but if they think you're being insincere they won't build a relationship with you. You can use social media as an opportunity to listen and engage in conversation, without trying to sell them products or services directly. Listen to what their concerns are and respond to it; this will be invaluable information for your company and future products/services created. If people see that you are listening to their concerns they will be more likely to return to your site.
Be Prepared To Respond
When customers are checking out your business on social media, look for negative or positive feedback, either way make sure you respond. If people complain about pricing, make it right if possible, let them know you value their input and use it to improve your business. When people compliment you, thank them and let them or other's know that their feedback is appreciated.
If there are problems with your service don't ignore the customer, look for potential solutions to resolve it as soon as possible. If a customer criticizes you, don't argue back, apologize and make it right if possible because that will be great for your business in the long run. Your customers value honesty and if they see that then their trust will increase which will result in more sales for you down the road.
Create Interesting Content
Try to post content that is helpful and interesting. Make sure your posts are funny, quirky, or possibly controversial so people will want to share them with their friends. If you have a lot of good content then people will be more likely to follow you because they want the latest updates. To increase your post reach, use hashtags on Instagram, Twitter, and Facebook to connect with other people who might be interested in what you have to say.
The bottom line is that getting more followers on social media can be a lot of work. But if you don’t have the time for it, don’t worry! Sharp Tack Media has your back, and we want to help make it easier for you by handling all your marketing needs so you can focus on what really matters—growing your business. If this sounds like something up your alley, give us a call today!
