Get Your Social Media Under Control
Any small business owner will agree that social media is the way to go. You can talk about your product or service, learn about other people's pain points, brainstorm ideas with fellow entrepreneurs and have a conversation without ever lifting a finger.
But if you are not careful, social media can start to rule your life. Once you start a social media account, it is very hard to stop. You see people posting all sorts of things that seem interesting and fun. You feel left out if you turn off your computer or phone during a Tweet Chat. If you are not careful, social media can consume you completely.
That's why it is so important to have an organized strategy for social media. Here are 3 ways to solve your social media overload:
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Set up A Social Media Calendar
This is the easiest way to stay organized with your social media accounts. You simply create a calendar and enter each of the posts you want to make on Facebook, Twitter, LinkedIn, Pinterest, and any other sites where you have an account. The calendar will also show you how often you are posting, the days of the week you are planning to post and other useful information that can help you monitor your social media accounts.
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Have A Social Media Workflow
This is an extension of the calendar. Once you have planned your posts for each site, you should automate them so that they can run by themselves without any effort on your part. You can hire someone to post on your behalf or find software that allows you to schedule posts in advance. Or if writing is not your forte, you can hire a writer to create posts for you.
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Social Media Dashboard
This is the hub where all your social media accounts will come together so that you can check on them in one place. This way, instead of logging on to each account separately, you go to this dashboard to monitor what's going on with all your social media accounts. This is where automation can come in very handy. You may choose to use one of the many scheduling apps that are available for social media dashboards or you can keep track of things manually by checking each account frequently.
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Engage in Conversations, Not Marketing
If you are using social media just for marketing but not getting any value out of it, then it is probably time to shift your strategy. Social media sites like Twitter are perfect for conversations, not selling. If you learn how to engage in conversations without trying too hard to sell your products or services, then social media can be very rewarding.
No matter how you choose to solve your social media overload, the most important thing is to have a plan. Once you have your social media accounts arranged the way you want, it should be easy for you to monitor them without any effort on your part.
Remember that social media is supposed to help your business, not make it more difficult. By using one of these three strategies, you can stay on top of all your social media accounts and keep them from taking over your life. Social media overload for small business owners is easy to solve with a social media calendar, hiring a virtual assistant and engaging in conversations not marketing.
So what are you waiting for? Call us today! Our team of experts can help you create a social media strategy that will get your message in front of the right people, at the right time. No more feeling overwhelmed with too many posts to manage or not knowing what content is worth promoting on any given day. Let Sharp Tack Media take care of it all so you don't have to worry about how best to spend your precious marketing resources.
