Start Your Business With The Perfect Domain Name
Domain names are one of the first aspects a marketer should consider when starting a website. In general, marketers want to choose a domain name that is specific and accurate, but also one that converts well.
What do we mean by “converting well?” A domain name that converts is one that is easy to remember and that accurately describes the site's content. When customers can immediately and easily identify a site's purpose, they're more likely to choose it over competing options.
What's in a Name? A Lot, Actually
Here are some other things to consider when choosing a domain name:
Choosing a domain name for your site is one of the most important decisions you'll make because it has a tremendous impact on almost every aspect of your business.
If you want to learn more about what makes an effective domain name, keep reading! We've put together some additional information about how to choose a domain name that converts.
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Choose a Memorable Domain Name
A memorable domain name is one that's easy to remember, which makes it more likely that customers will visit the site in the future.
There are several factors to consider when choosing a memorable domain name:
Length
The shorter your domain name, the easier it is for people to remember.
Word Order
Cluster similar words together to make your domain name easier to remember.
Spelling
Use common misspellings of longer words in your domain name so that customers can find the site when they're searching on a mobile device or when they're in a hurry.
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Choose A Domain Name That Is Clear And Accurate
Your domain name should accurately convey the site's purpose so that customers can easily identify its purpose.
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Choose A Domain Name That Converts Well
The name should be short and easy to remember so that customers are more likely to choose it over competitors.
When customers can identify the site's purpose and immediately recognize its content, they're more likely to choose it over others.
As a result, your business experiences less turnover and makes more sales!
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Target Your Audience When Choosing a Domain Name
Some audiences are easier to sell to than others, so choosing a domain name that appeals to your target audience is important.
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Choose an Unbranded Domain Name
If you prefer not to use your business or brand name as the domain name, you may want to consider an unbranded name.
An unbranded domain can give you greater flexibility because it isn't directly associated with your business or brand.
Choosing an unbranded domain can also reduce advertising costs because your business won't have to compete for top search results with other brands that are using the same or similar keywords.
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Make Sure You Can Secure Your Preferred Domain Name
Before choosing a domain name, you should research to learn whether your preferred version of the name is available. If it isn't, be prepared to choose a different one and take other steps to secure it.
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Build Your Website Once You've Chosen a Domain Name
The final step is to build your website once you have chosen a domain name!
If you need help, an experienced web designer can assist you, so contact us today if you'd like to hire one.
Have The Perfect Domain Name
If you’ve been looking for the perfect domain name, we can help! We offer a free consultation and will work with you to find your best match on our search engine. Let us know what type of website or business you have in mind so that we can get started finding it today.
