On-Page Optimization For Beginners

It’s Time to Optimize Your On-Page SEO

At first glance, on-page optimization might seem like an intimidating task. There are keywords to think about, headers, meta tags – the list goes on and on!

Don’t worry; everything becomes easier with time and experience. This article will help you get started by explaining some of the basics of on-page optimization SEO services.

The Basics Of On-Page Optimization

On-Page Optimization is the process of optimizing a web page for the major search engines – Google, Bing, and Yahoo! It is called ‘on page’ because it takes place on the actual page that people see when they visit your site.

There are three main categories to think about when optimizing a web page: Meta Tags, Keywords, and Image Search Optimization.

#1: Meta Tags

Meta tags are HTML elements that provide information about your web page and tell the search engines what it is about. Here is a list of some meta tags:

Title Tag

This tells the search engine at a glance what your page is about. It is usually shown as the blue link on the search engine results page, and it is the first thing that people read on your website.

Description Tag

This tells a bit more about what your website is all about, and it appears directly underneath the title tag in most browsers.

#2: Keywords Tag

This describes some of the keywords or keyphrases that describe what your website is all about. This tag is important because it tells the search engine what words to look for when indexing your page.

When utilizing keywords, here are a few best practices:

  • Use 1-2 good complimentary keywords in your title tag and one or two in the description tag. Including them too much  in these tags will make it look like you’re trying too hard to rank for specific keywords.
  • Although some advice says that two long tailed keywords are enough, it’s still up to you to include how many keywords you want on average – but don’t stuff keywords in there just to rank for them. This practice is considered a ‘black hat’ and will harm your ranking and look spammy to web visitors. The best way to go about this is to include as many related (not same) keywords as possible.

#3: Image Search Optimization

When people want to find your website, they often just search for the images that you use on your site. To help show up in image search results, here are some essential tips:

  • Make sure you have descriptive alt tags for each picture. This tells the search engine what the image is about.
  • You may also use keywords in your filenames. This tells the search engine at a glance what the image is about.
  • Link it to your page about that subject. If you have a post or page about ‘yummy cupcakes,’ link your cupcake images to that URL.

Remember that optimizing images on your web page is essential because the search engines can’t actually see what your web page is about. All they see are text and images, so optimizing them matters!

Top SEO Services For Best Results

At Sharp Tack Media, we are experts on On-Page Optimization. We’ll optimize your web page for the search engines, making it more visible and easier to find what people are looking for online.

We have a team of SEO consultants who will analyze your site, then provide you with a full report. This detailed document will highlight problems that are keeping your site from being found online.

Sharp Tack Media will then work on fixing these problems and get you the results that you want. Our proven track record of working with small businesses, startups, artists, and bloggers got them to where they want to be in search engine results- whether it’s page 1 or #1.

Contact us today to find out how we can provide you with excellent On-Page Optimization services!

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