How Do I Get My Business Online?
You would like to create your own website. You have some great ideas and you've even drawn up some sketches that will guide the design process. The only problem is, you're not a designer. How do you start? Here are five things to look at before starting to design a website for yourself or someone else!
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Give Thought To The Overall Purpose Of Your Site
What do you want to accomplish? What problem are you looking to solve? When a person's mind is occupied with a problem, they will look for answers on Google. If you're providing those answers, it means that your site is going to help people out and be successful.
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What Will Be On Your Site?
You have a great idea for a site, but you're going to need more than just great ideas for it to work out. You'll need content! Content can include photos, videos, infographics, blog posts and so much more. In preparation of the content you need to have, learn the difference between a blog and a newsletter. A blog is dynamic content that people can interact with on your site, while a newsletter is static content that you send out to customers or potential customers.
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What's Your Brand?
This goes hand in hand with #1. Since you're looking for answers on Google, think about how you want to present yourself on the site. What's your brand feel going to be? How does a person come across you? For example, if you're a flower shop, what would your branding look like? Do you have bold colors or calm colors? Are there lots of flowers shown or not as many? Use these questions as inspiration when creating your brand.
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What's Your Audience?
You want to solve a problem, but do you know who is going to be looking for that problem's solution? Think about the demographics of the people you will be targeting and how old they are. Are they mostly male or female? How educated are they? Do they have children or pets? What are their hobbies? These are all questions to consider when targeting your audience.
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Is It Responsive?
How will you be viewing the website – on a laptop, tablet or phone? Most sites now are visited across multiple devices, so don't disregard this important question! If you want visitors to have the best possible experience with your site, make sure it is responsive and easy to view across all devices.
It's Up To You
It's ok if this is overwhelming; it can be a lot to take in! Do what you can and don't rush. There are plenty of online tools you can use to help! If you're still in need of a helping hand, check out Sharp Tack Media. We have a lot of professional developers that can create a website for you in no time at all!
