5 Content Marketing Tips to Promote Your Start-Up Website

Content is King

Websites build hope. Having the best The City of Trees web designers and content marketers working on your live site on the internet, you might think that your audience will start flocking to your products, and you’ll finally reap the fruits of what you sow. Sounds easy right? However, this is a far cry from the reality of the digital marketing landscape. Yes, it is a teeming industry, but it is also saturated. There’s a lot of competitors who are willing to spend more in advanced software or techniques, and marketing trends change like the wind.

Though you might be thinking that there’s no hope for start-up businesses to get a positive share in the online market, there are always plenty of solutions. A well-thought content marketing strategy can lead to tremendous growth for your business without demanding a lot of money, time or effort. If you’re wondering how that's possible, today, we’ll be looking at five highly effective content marketing tips you can use to promote your startup website.

1. Optimize your website.

Building your website should not be the end goal of growing your business. It is advisable to treat it like a beginning. You might have your store or business up and running on the internet, but if people cannot find it, then it really won’t make a difference. That’s where optimization comes in. SEO or Search Engine Optimization utilizes a variety of techniques such as keywords, backlinks, load speed, web design, among many others to make sure that not only does your audience get an extraordinary experience, you get to rank first in search engines like Google and Bing too! 

An exceptional team of content writers, web designers, developers and brand strategists can help optimize your website so you can get more traffic and organic leads while building your brand and keeping an online authority.

2. Invest in a blog.

At this age of YouTube and live streaming, blogging still works. As a method to connect with clients, blog gives you a voice in your industry, and helps construct your brand and authority. Statistics show that businesses that blog 20 times or more per month get 5x more traffic than those who blog 4 times or less in a month. Though this might be overwhelming to do for a small business, hiring a team to provide content writing service can give you quality blog content writing on a regular basis.

3. Treat Social Media as Your Friend

When cynics say that social media will not help your business grow, think again. Based on a 2019 statistics, almost 3.5 billion people are social media users. That’s almost half of the world’s population. With this shocking number, who can say that they don’t matter? This number only shows how powerful a force social media is in today’s world, regardless of the industry where you belong. Many businesses in large social media sites like Twitter, Facebook and Instagram have been successful in creating an online community proven to increase sales, manage reputation and increase customer loyalty.

4. Think Paid Advertising.

I know. Not everyone likes the idea of paid advertising because what’s the sense of having SEO right? Though many would prefer the benefits of organic results, paid advertising can be the most effective tool available to a budding online company. Paid publicizing through Google AdWords or Bing Ads can be one of the speediest and most proficient ways for a business to get themselves seen in the digital market. 

Even if those promotions don't move individuals clicking immediately, it has the impact of getting them the name acknowledgment they need so individuals will click later. Some other paid promotions incorporate Facebook Ads, LinkedIn Ads, and Twitter Ads, all of which can produce high conversion rates and ROI, making them certainly justified as investments.

5. Ramp up on Email Marketing

The focus on content marketing is usually placed in blogs, newsletters, press releases, and website content, putting emails on the sideline. However with a predicted growth of email users to 4.3 billion in 2023, it is evident that this niche must be a staple in all online marketing efforts of businesses. With a dedicated and well-crafted email marketing campaign that includes updates, special announcements, offers and overall brand awareness, it is a surefire way to achieve customer retention. 

Aside from being another venue to have your voice, the returns from email marketing is backed up by numbers. A 2019 study shows that business owners can expect an average return of 42$ for every $1 they spend on email marketing. Still doubting its benefits? You do the math.

The beauty of the internet lies on its ability to limit the gaps between large and small businesses when it comes to marketing efforts. Owning a modern office or being a seasoned company does not cut it for everyone anymore. Online content marketing offers a more leveled ground to different players, even for a start-up company like yours. Use these tips wisely and have your business skyrocketing in no time.

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