Use Social Media To Support Content Marketing

Social Media Content Marketing Made Easy

Content marketing is more than just a buzzword. For those who don't know, it's using your company's content (blog posts, videos, etc.) to attract new customers and generate interest in your brand. You can also use some of the same strategies on social media. Social media can be overwhelming. There are so many platforms, rules, and ways to use each one that it's easy to feel lost. But with the right plan in place, you can easily see how social media will benefit your small business. 

Social media is actually one of the best ways to get free content, and it doesn't have to be a hassle. Here are five ways you can use social media to support your content marketing campaign:

Be Timely

Posting relevant updates about your business can help drive traffic to your site at peak hours. You may want to schedule some posts in advance if necessary.  All you need is your blog content and an application to schedule posts.

You can also use social media to alert customers about sales or deals. If you have a brick-and-mortar store, check in on social media when the business is closed for weather emergencies or unexpected closures due to low traffic. 

Give Value

Be sure that the content you post on social media is helpful and beneficial to your customers. If possible, provide links so they can learn more or buy products directly from your website.

Be Active

Sharing your content actively on all of your social media platforms will help attract more customers. Customers are also more likely to discover you on sites where you're active than on ones that receive very little attention. You can share links, pictures, videos, and quotes from the articles you publish on your blog.

Be Consistent Across All Platforms

You shouldn't use different strategies for each platform because it looks unprofessional. Rather, stick to a simple posting schedule that fits into your workflow and adjust as necessary.  

Listen To Your Audience

Monitor what your audience is discussing on social media to help you create valuable content that they'll want to read. You should also respond to comments or questions whenever possible. This will show customers that you're listening and makes them more likely to purchase from you in the future. 

Be Helpful Instead Of Just Selling

Most people don't want to be sold to 24/7 – it's annoying. Instead, provide helpful advice to potential customers so they feel more inclined to do business with you. Share your expertise and knowledge. Offer tips, strategies, and even step-by-step instructions for solving problems. People love learning something new and may come back to your page later for more information or buy products from you. 

As you can see, social media doesn't have to be a necessary evil – it can actually help benefit your content marketing campaign. By being timely, giving value, remaining active, being consistent across all platforms and listening to your audience, you'll be able to see how social media can support content marketing in no time. 

Tap Into The Power Of Social Media 

It’s time to start thinking about how you can use social media to your advantage. Sharp Tack Media wants you to be successful in your content marketing efforts, so we are giving away a free consultation with one our experts, who will help guide you through the process and answer any questions that arise for you along the way. If this sounds like something that may benefit your business, contact us today!

free 30-min consultation banner