What Content To Include In Your Website

Quality Content For Your Business Needs

If you were to be asked, what's the most important part of your website?

Email sign up?

The About Me page?

Your Product or Service pages?

No, no, yes? But what about the CONTENT of your website?! If you're reading this article, chances are YOU know how important your product is. If not, why are you here?

Your website is basically an online brochure or flyer for your business. You wouldn't hand out a half-empty brochure when you're trying to promote your excellent service/product… Would you?

But there's no need to have a website just because everyone else has one – And there's no need to fill it with tons of meaningless content. Your website should offer high-quality content that is engaging, friendly, and informative. Here's what you should include in your business site:

  • Product or Service Information

First and foremost, include information about what value you provide or product you sell. This is the most important part of your website. Why? So people can find your website AND make sense of it.

If you're trying to sell a product, telling what the product is, the price and how we can order it. If you're promoting your service, then go into detail about what kind of services you offer and their costs.

Also, promote your latest product/service on your homepage, not the older ones you're trying to get rid of.

  • Contact Information

The second most important part of your website is your contact information so potential customers can get in touch with you. You would be surprised how many websites completely skip this part! 

  • About Me Page

Add an About Me page so people know who is behind the website and why they should trust you/your products. You can also talk about your organization's history, its mission, and its vision for the future.

Talking about the people and team behind your website can also help people know the quality of the services and products you're selling.

  • Videos

Have a video on your site. Videos are great because it’s an interesting and bite-sized way to give potential customers a good idea of what the product/service is and how it works. 

  • Relevant Images

Don't overload your site with too many images – If you have too many images, chances are that people will just overlook it!

  • Testimonials

Add testimonials from existing customers on your website. This immediately adds credibility to your business. Whether it’s through texts and images, testimonials will always be great social proofs of what your business can do.

With these tips , you have created a website that's easy to read and use. Remember, only add so much content on your site that's necessary. Not only will this help you focus on what's most important, but it also makes your website load faster so people can get in touch with you sooner. Don't forget to proofread the content of your website, too!

If you're ever unsure about what content to include, our team of experts in Sharp Tack Media can help you. Give us a call today so we can create the content your business needs!

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