SEO Strategy for eCommerce Websites in 2020

SEO For Ecommerce Sites

The better you rank in the search engines, the greater the traffic and the number of potential customers that come to your site. Many site administrators argue that the most important thing is to have a high investment in PPC or pay per click campaigns to give visibility to a page, but the reality is that true success comes from complementing SEO and SEM to strengthen your online presence. deal. We help many client with website redesign projects that have a high emphasis on SEO website features because clients are learning that having a solid SEO strategy can pay dividends for years if executed correctly.

Some Practical SEO Tips For eCommerce Stores:

Stay Up-To-Date: Without a doubt, regularly adding unique and relevant content adds value to customers. In addition, the frequency with which the site is updated is taken into account by the search engines to determine the order of the results.

No to Repeat Content: One of the main enemies of SEO is repeat content. In fact, your website can be sanctioned with a low ranking if the same information appears in various parts of your site. If you have no choice but to repeat the texts, you can include code so that the motor robots do not index that specific page.

Remember That Images Also Count: In addition to pages, it is important that you take advantage of images and image names used on the site to include keywords. Keep in mind that more and more Internet users search for images on engines like Google.

Put Some of the Content in the Hands of Your Customers: Adding a field for your customers to evaluate products is a great way to include unique content, produced by users.

Clean URLs: Having clean, understandable URLs is good for both SEO and page usability. It is preferable to avoid including search parameters or session IDs for each user in the URL.

Make Products Accessible From Home: Including links to product pages from home simplifies access for both search engines and your customers.

Sitemaps: The existence of sitemaps favors search engine rankings. But to be really effective, think about keywords that your potential customers truly use when conducting a search.

Take Advantage of Meta Descriptions: Use unique meta-descriptions for each page of your website. This will help you get clicks on search engines, along with the rest of the meta-data fields.

Discounts and Promotions: If your business offers discount codes or special promotions, an interesting option is to promote them on discount coupon sites. This can benefit you since you will have several sites with links pointing to your website.

Social Media: Adding buttons to share the products you offer on social media is an easy way to optimize your page and make your customers become ambassadors for your brand by “Sharing” on Facebook or pinning your product on Pinterest. Also, if you have profiles on social networks, don’t forget to link them from your site.

SEO For Your Ecommerce Must Be A Long-Distance Race

SEO is time because it is a race of strength and long-term winning. Running an SEO campaign is not like running an SEM or PPC campaign. It takes time, dedication, and goes hand in hand with the guidelines you have established in your marketing strategy. Obtaining quality leads is what will make your online store convert. In other words, the traffic increased by the SEO campaign is profitable, for this you must previously analyze the market niches in the chosen search engine.

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