Why Website Conversion Matters

Get More Leads For Your Business

As you likely know by now, there are many steps to an effective marketing campaign. Of course, the first step is creating a website that accurately reflects your business and attracts visitors. But once they get there, many people immediately leave again. This is where conversion comes into play.

A lot of websites today are built with a focus on search engine optimization, or SEO. This is because there’s a perception that the more people see your pages pop up when they search for certain keywords, the better. While it’s true that SEO is a factor in whether someone decides to do business with you, website conversion takes first priority.

What Is Conversion?

It’s the percentage of site visitors who take the desired action, whether that’s signing up for a newsletter, making a purchase, or filling out a contact form. Depending on your business, the desired action may vary. But if you’re not seeing the conversion rate you want, there are steps you can take to improve it.

Let’s go into more detail on why website conversion is so important and how you can get the most out of your marketing dollars.

Why Website Conversion Matters for Small Businesses

When you’re a small business, it’s even more important to make sure your marketing campaign reflects your strengths. The last thing you want is for customers to head to your website, only to bounce back within seconds. They may not click on anything at all; they might look around for five minutes and leave; or they might find what they need, but it takes too long for them to find it.

The end result is that you lose potential customers who head over to another company’s website instead. When you consider that not everyone who visits your website is interested in what you have to offer, it’s even more important to increase the percentage of people who convert and take the desired action.

Factors That Influence Conversion Rates

If you’re unsure about how to approach this, there are some easy solutions for small businesses that anyone can use. But first, let’s take a look at some of the factors that influence conversion rates.

The Design Of Your Website

This includes everything from the layout to the colors you use. If it’s difficult to navigate and your message isn’t clear, many people will leave without clicking on anything.

The Main Focus Of Your Website

What do you want visitors to do when they get there? Do you offer an email newsletter that you want them to sign up for? Are you selling a product or service? Whatever it is, make sure your message is clear and easy to spot.

Strength And Relevance Of Your Brand

Remember, many of the people who arrive at your website won’t be familiar with you. They’ll want reassurance that you’re a good company they can trust before they do business with you. Make sure everything from your About page to any social media profiles and branded materials make you look like the best choice.

Quality Of Your Content

You want to say as much as possible about what you offer, but that doesn’t mean cramming your website with every single detail. Use informative descriptions and images that help paint a picture of how people can benefit from choosing you over someone else.

Your Customer Service

Just because you don’t sell directly from your website doesn’t mean customers won’t contact you. Make sure that any phone numbers or emails are easy to find, and have a clear process for handling inquiries online.

Website Conversion: The Bottom Line

When it comes down to it, increasing website conversion should be one of your main priorities if you want to maximize your budget and see results from your marketing efforts. There are many things you can do to increase conversion rates, but these are a few of the most important ones to focus on. It is important for small businesses to have a website that converts visitors into customers. This will help with their branding and marketing efforts. Call Sharp Tack Media today or visit our contact page for more information on how we can help you reach your goals!

 

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