How Smart Travel Web Design Improves Conversion Rates

How These Techniques Improve Conversion Rates

Travelers are adventure seekers looking for satisfaction and pleasure. A lackluster website may send them on a journey to another travel site. And they may never return to yours. The road to the ultimate escape is strewn with shiny objects to entice travelers. How can you make your website the shiniest one in the crowd? Discover how a smart travel website design,  as well as smart use of custom graphic design, can help improve conversion rates, so nothing distracts your visitors from booking a trip.

Lister To Your Audience’s Wants

An interactive search bar encourages visitors to stay at the site and look around at a variety of possibilities. From choosing trips based on favored location and date to staying within a set budget. Include plenty of options to keep your travelers engaged. Make sure each search result provides what the user wants. Then fearlessly offer additional opportunities to give them more – even if they didn’t realize they even wanted it.

Online travel businesses have a myriad of opportunities to present add-ons and upsells. For example, do travelers want to extend their trip by a couple of days to get an incredible deal? Or would they be interested in extras, such as travel insurance, hotel upgrades, or spa accommodations at a discounted price for booking online? Offering additional services can sweeten the deal to encourage more bookings, as well as increase the average value of each reservation.

Personalize Their Experience

A personalized approach makes it easier to connect with potential customers and retain existing ones. Each traveler creates his or her unique booking, based on their preferences. Some might expect Wi-Fi while others are looking for on-site parking. Incorporate a personalization tool into your travel website design to remember a traveler’s search and booking habits. Relevant recommendations are made during their visit to encourage them to book a trip.

Creating custom graphics will also make their experience more personal. Personalized buttons, icons and illustrations are all great ways to personalize your travelers’ experiences.

Monitor Your Search

Any smart travel website design includes a robust site search feature. Speed and accuracy are crucial to maintaining the attention of fast-paced travelers. Include basic travel search parameters to help visitors find specific options based on location, date, price, popularity, proximity to famous attractions, accommodation availability and the number of travelers. Drop-down menus further refine searches to ensure site users find what they want. Encourage return visits by saving travelers’ past searches and booking history, so it’s easy for them to come back to the site and book a trip.

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