Get Traffic From Social Media
When it comes to social media, most businesses aren't getting the reach they desire.
The biggest draw of using social media is that all you have to do is post once and your followers will see it in their feed. However, if no one is clicking on your content or actively engaging with it (by liking, sharing, etc.), it won't matter how many people are following you.
Given that 80% of social media posts get less than 10 likes, it's clear that people just aren't talking about businesses. Why is this? Perhaps they're not interesting enough to gain attention. Perhaps there are too many competitors performing similar actions on the same platform. Or perhaps your followers are simply too immersed in their own lives and aren't paying attention to your posts.
But don't give up! There is hope for growing your social media presence. The following three ways will help you get more discussions going about your company:
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Participate In Conversations With Others On The Same Platform
Finding people talking about a similar topic as your business and interjecting yourself into the conversation can lead to great results. You can either join in on a current discussion or start your own one (with an eye-catching title) and wait for people to come to you.
Be careful, though—if someone mentions something negative about your industry, you don't want to simply reply with “no, it isn't” or “that doesn't happen.” You'll look like you don't know anything about your own company (which may be the case) and appear unprofessional. Instead, find a way to turn their complaint into a positive statement about how they benefit from what you do.
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Talk More In-Depth About The Things You're Already Posting
Don't just post a picture of your restaurant's perfect steak and ask people to come in for dinner—that isn't going to get anyone talking about your business. Instead, talk about the equipment you use to cook, the farmers who raise the cows, and even something more personal like why you think organic meat is better than conventionally farmed meat. What you talk about isn't as important as how you approach it; people want to feel like they're getting to know the real you, not just your business.
Hashtags are a great way to get more eyes on your post if someone who might be interested searches that term. However, using hashtags your industry isn't known for could make people confused or even annoyed. Don't be afraid to get creative with hashtags—just make sure they actually make sense with what you're trying to say.
Get More People Talking About Your Business By Taking Advantage Of Social Media
It’s never been easier to get the word out about your business. And, with all of these new social media platforms popping up on a regular basis, it can be hard to know where to start. We want you to succeed! That’s why we are offering free consultation. This is the perfect way for anyone who wants more people talking about their company or brand. So call us today at Sharp Tack Media if you're interested in learning how powerful social media marketing can be when done right!
