Tips To Help You Get The Most From Your Website Redesign
A website redesign can be an exciting project for both the development team and customers. However, a Sacramento website design or redesign can also be a daunting and costly experience if you and the agency don't plan it out carefully.
With that in mind, here are 7 things you need when starting a website redesign:
1. A Clear Objective
Having a clear idea about what you want your site to achieve is the most important thing to consider. Get together with your team to determine what improvements are needed and if a redesign will drive traffic or sales. Don't waste time creating mockups when you can do something more productive, like marketing or improving products/services.
2. The Right Design Team
You need a solid team to help you through the redesign – but hiring an in-house team is not always the best idea. Consider switching to hiring a digital agency instead. Hiring an agency gives you quick access to a team of experts who have the experience building websites that bring in revenue. Plus, they can start working on the website redesign as soon as possible.
3. A Change Of Mindset
When you're ready to get started, make sure everyone on board is prepared for the change. The new website design will be different from what they're used to – so you don't want anyone making it difficult for your team to fight against the changes. Always keep communication open and listen to customer feedback.
4. A Good CMS
Changing your website's content management system (CMS) is a big deal – and you don't want to do it at the last minute. Make sure you've considered all of the details before making this kind of switch – including how it will affect SEO, clients, and product sales funnel. If possible, try finding a CMS that's easy to learn and use.
5. Useful Analytics
Once you have your site up and running, make sure to dig into the analytics. You need to understand where customers are clicking on your website – what angles they use to scroll down, which images attract more attention, and so forth. Even if you're not a tech-savvy person, use Google Analytics features to find out more about your website's visitors.
6. A Good Hosting Provider
A new hosting provider can be a pain to find, but it's worth the time and effort. Make sure you're working with a well-known company with positive customer reviews – including performance and security ratings. Your site will likely have slow load times or be down more than once, so your hosting provider should be able to handle these issues.
7. Social Media Integration
To make the most of social media, you'll need to integrate it into your website's design. This way, you can create links that direct users to their preferred social network (and increase traffic and sales). Instead of trying to learn complex features, find an easy-to-use solution like AddThis. This way, you'll have a professional social media tool that will help your website look great – even on mobile devices.
As you can see, starting a new website design project is not easy, and many moving parts need to come together. With the right team, planning ahead of time, and using a powerful CMS – you can start your website redesign on the right foot.
