SEO Practices To Maintain A High Site Positioning In Search Engines
Search Engine Results Page (SERP) is the holy grail of internet marketing. The number of organic website pages that appear on SERPs influences your website's ability to generate traffic, leads, and sales. Understanding basic SEO practices is an essential ingredient in any successful internet marketing strategy, which should not be ignored.
Since it is very difficult to land your website on the top SERPs, you need to optimize your site right from its inception. This means that you must begin with basic SEO practices to maintain excellent website ranking over a long time.
Below are the primary search engine optimization practices to maintain an excellent website ranking.
1. Ensure That Your Site Has Relevant Site Title
The site title is one of the most important on-page SEO factors for google search ranking. It needs to be relevant, clear, concise, and informative so that users can easily understand what your page is all about. Don't attempt to stuff keywords, though. The site title should be no more than 70 characters, or it will get cut off in the SERPs (search engine results pages).
You should use your brand name for the site title unless you want to create a brand new website and include specific keywords for the site. If the site title contains your brand name, make sure you have the TLD (top-level domain) in your site title to rank for both .com and .net if relevant.
If creating a new website, make sure the site title represents its content or main keyword(s). The search engines will penalize you if you don't.
2. Always Include Keywords
Including keywords on web pages is better than not using any at all. Still, suppose you overdo it by stuffing them throughout your content or, worse, including them as anchor text for internal links to other pages on your website instead of ordinary words. In that case, you will get penalized by the search engines, and your site will be harder to find in the SERPs.
Use keywords naturally and sparingly, but don't forget them altogether. They should fit naturally into your content so that it isn't painful for users to read through.
3. Write Useful Meta Description
The meta description is a good hook for users to click on your site from the SERPs. It contains around 160 characters so that it won't get cut off in the SERPs. Still, unfortunately, most website owners neglect this and don't bother writing a meta description at all. Many people rely on search engines to pull their meta descriptions from the content on the page, but this doesn't work most of the time, and you'll end up with a meta description that is useless for attracting users.
If you want your site to be ranked highly in the SERPs, you should write a unique meta description that describes your website and contains important keywords without sounding robotic.
4. Optimize Titles For Each Page
Each page should have a unique title to avoid getting lost among other pages with the same name and rank to be found easily in the SERPs. If some of your web pages share titles, you could end up with duplicate content issues where search engines will think that your content is spam, resulting in penalizing you.
Each page should include essential keywords without sounding too spammy, but don't stuff your titles with keywords because google now penalizes pages with low-quality content to rank higher in the SERPs.
5. Remember To Include Internal Links
The internal links on your website should point to relevant pages that users will find helpful and not just spammy or unimportant junk. You should create a good internal linking system so that it's easy for visitors to navigate your site, and all-important pages should be linked, so you don't lose important page rank from not linking to them.
You should link your important pages by giving them a higher weight in the HTML code so that it's easier for search engines spiders to crawl through your website and index your content.
Conclusion
Seo practices are essential for creating a website that ranks well in search engines. To make sure the search engines index your site, you should optimize your titles and include internal links to all relevant pages on your website. Finally, don't forget to write meta descriptions that are informative and keywords that represent what your page is about.
