The Importance Of A Strong Social Media Campaign For Your Business
Your potential customers are on social media, so even if you don't have a presence there yourself, your competition most likely does. Social media is an effective way to not only promote your services and products but connect with current and future customers as well. The Harvard Business Review reported that companies which create consumer-oriented content receive 19% more web traffic than companies which do not.
What follows is a list of five reasons why social media presence matters for small businesses:
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It Can Help You Find New Customers
Small businesses typically have a limited marketing budget, and because of that, they often rely on referrals from current customers to spread the word about their company. If at all possible, try to keep your accounts consistent; if your company already has a website domain, try to create social media accounts that use the same username. Consistency is key when it comes to branding, so making it as simple as possible for people to find all of your social media sites will help you in the long run.
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It Can Boost Your SEO Rankings
Another way to get more people to find out about your small business is through search engine optimization, or SEO. When you create social media pages for your business, try to include targeted keywords that are relevant to your industry. You can also use these keyword tools to research the keywords that your potential customers are using while they're searching online.
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It Gives People Another Way To Connect With Your Company
Many small businesses also rely on referrals from past customers; if someone had a good experience with your company, they might be inclined to tell their friends about you. However, it can be hard to get people who have never heard of your business to become your customers. This is where social media comes in; if someone likes what you have to offer, they can easily share a post with their friends on Facebook or Twitter.
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It's Free Advertising
Social media is that it's completely free, so long as you only use the sites and services that are provided for free. This is especially useful if you don't want to spend money on marketing your small business. You can easily set up your social media accounts yourself, which is a good way to save money.
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It's Effective For Customer Service
Many people are familiar with the fact that small businesses have to rely on word-of-mouth advertising , but not everyone knows that this process often starts with social media. If a customer has had a bad experience with your business , they might take to their social media accounts to voice their complaints. If a number of people complain about the same issue, it could snowball into a public relations nightmare. However, if you address each customer complaint individually on Twitter or Facebook, you can turn these one-time customers into long-term fans.
This is just a quick list of some of the reasons why social media matters for businesses that are just starting out. Of course, there are plenty others out there who have different opinions. What matters most is that you take time to research why social media is important for small businesses, and how it can help you to grow. If you want examples of what kind of things people are doing on social media, try searching for some hashtags or keywords related to your business.
If you need help setting up your social media accounts so they work best for your business, professionals like here at Sharp Tack Media can help. You can contact us today if you'd like to learn more about how social media can help your company grow.
