Branding Done Right
Startups are the most exciting thing in business. They're fast-paced, innovative, and have a lot of potentials to make it big.
Now, one of the most important things for them is branding. Branding involves questions like:
How do you want to be seen by your customers?
Who will they think you are?
As a business owner, answering these questions is crucial because your branding sets the tone for everything else that follows.
If you think this task is daunting, the good news is, there's always help available!
As a top and web design firm-focused agency, Sharp Tack Media has the main goal to facilitate startups with all their needs and help them grow into successful brands. We understand that without creating a clear image of your business in the minds of people, getting far might be impossible.
Startups and small businesses, especially those with unique and disruptive business models or ideas, like yours, have realized how important branding is to succeed in an endeavor. Thus, by getting your name out there and branding yourself as the best option in their market, you can build trust between you and your customers.
Once that trust is built, it will be a whole lot easier to gain customer loyalty and convince them to do business with you again. Let us help you today to make your goals happen!
Build A Strong Brand Identity with Sharp Tack Media
When you start a business-whether it's for financial services, commercial development to managed services – it's essential to make sure that everything about your brand and company is well planned. This step leads to creating a solid brand strategy.
Why? It's because a strong strategy can be the difference between success and failure for a new startup.
Therefore, as a startup, you must have the proper knowledge and skillset to make it work for your business. This area is where we at Sharp Tack Media can help.
Our team of brand strategists has worked with all types of businesses-from websites to mobile app development-to build their brands for years. We have helped them launch successful products with strong brand identity on time and within budget.
Why Brand Strategy Matters
Branding is when a company or organization creates a public image or identity to sell products and services.
It's your business' best communication strategy in the form of a name, term, design, symbol, or other feature that distinguishes one seller's product or services from others.
Brand strategy matters in startups because if not adequately promoted through a correct image, a business would likely fail.
We at Sharp Tack Media understand the vital role branding plays for a business. That`s why we offer our clients the best possible branding strategy, which would meet all of their needs and effectively improve their online presence.
Branding In The Digital Age
Branding an organization is a huge deal. It's one of the most important decisions you can make when starting up, as it will determine your image, market position, and how you're perceived by stakeholders, employees, or potential investors.
As a leading branding agency for startups, Sharp Tack Media helps brand and design the face of new startups worldwide. Our services include:
Brand Naming
Several brands are focusing on creating brand naming efforts as it is one of the most sought-after marketing practices in today's world.
Being one of the best branding companies for startups, Sharp Tack Media uses a mixture of creativity and wit, coupled with strategic thinking to help startups set up their business operations in a way that highlights the company's unique selling proposition (USP) and differentiate it from its competitors.
Brand Building
Startups need a branding and digital marketing agency to promote their brand.
They also require one for designing their identities as there is so much more involved in branding than just creating an image among consumers. Every organization needs a unique brand identity, a name that captures the essence of its product or service, and a logo.
We at Sharp Tack Media understand what goes behind setting up a business. We follow an end-to-end approach in hitting all the right notes your company needs about brand building.
Trustworthy And Credible Online Presence
Each year hundreds of startups fail. However, the successful ones learn from their mistakes and continue to develop their digital strategy to deliver their products seamlessly in this competitive market.
Having an online presence is just as important as having a physical presence on the high street. It is a key to building trust and credibility which are essential for an effective branding and digital marketing strategy.
Limitless Opportunities
The digital age has created some great opportunities for a startup. The Internet has removed the limit for businesses to only work with a branding agency based on their localities.
Today, as long as your startup has internet access, it can work with everyone across the globe.
Sharp Tack Media offers a full range of services designed to aid your startup throughout its lifespan. From market research, branding, web design, and development, to brand promotion, we create timeless solutions for your business goals with our marketing services!
How Sharp Tack Media Help Startups
We understand the fact that a lot of startups lack experience in branding. However, it's important to reiterate that the success of such companies is often determined by how well they can convey what their business is about and if it resonates with their target audience.
Reap The Benefits Of A Good Brand
Branding is one of the most important decisions you can make when starting up a small business. Your brand values will determine your
Image
Your image is an important aspect of your marketing strategy. The way potential customers perceive you determines whether or not they will look further into what it is that you offer.
Positioning
Your brand positioning needs to be clear and this shouldn't contradict the value proposition and other market needs. If you don't know where to begin, Sharp Tack Media can help.
Customer Experience
Your brand has to be well-thought-out and your customer experience needs to match it. You want your customers to feel the same way about you as they do about your product or service.
Trust And Credibility
The biggest benefit of having a lasting brand image is that people trust you and believe in what you are offering. If you are not trustworthy, why would anyone want to sign up for your business?
Our branding services will help you in developing a powerful brand that is sure to capture the hearts and minds of consumers consistently as well as strengthen your company's market position and increase sales in the process.
Well-Thought Branding Strategy
Sometimes a startup's logo may end up being the only thing that potential investors and customers have to go on.
However, this doesn't mean that a branding strategy for your startup is impossible.
Our team of branding strategists will work with you to develop key messages that communicate what your brand is about and how it's different from others out there. With our expertise, your business can avoid the common mistakes that startups make when it comes to branding, such as:
Omitting The Brand Mission Statement
A well-defined brand mission statement gives your startup a sense of confidence. It reassures potential customers that they're dealing with a reputable company.
It also helps control the image of your product and services, which are vital in maintaining consistency for customers.
We at Sharp Tack Media help startups and small businesses develop a brand mission statement that fits their business goals. We can provide expert consultation to ensure it is in line with our client's business.
Sticking With A Poorly Defined Brand Name
Having a poorly defined brand name doesn't attract suitable attention and doesn't differentiate itself from competitors.
Worse is it makes your startup vulnerable to competition because you lack identity.
Therefore, a good brand name helps push your startup's image towards the target market. Sharp Tack Media can help you get this aspect right from the start.
Lack Of Communication
Nowadays, startups are moving toward a flat organizational structure, which allows them to recruit people with diverse backgrounds and professional skillsets.
Digital agencies like Sharp Tack Media help companies break down internal communication barriers by creating a shared brand vision.
A Mediocre Design
This is one mistake that you should avoid at all costs because it hurts everything – from how potential clients react to your brand down to sales figures and stock prices.
Sharp Tack Media ensures that only the best brand strategists are called on to work with you. We are on a mission to deliver your brand story at an affordable price and consistent with your startup's branding!
We won't let the design get in the way of your brand messaging. We know that a good design should always enhance the message of an organization rather than overwhelm it!
That being said, when it comes to visual identity, we at Sharp Tack Media don't just focus on how professional and sleek your logo, website, or mobile app looks! Rather we focus our efforts on how well it represents your startup's core message!
Don't just choose the first designer you come across because you'll most likely end up using the same logo that all of your competitors are using. Choose a web design agency that can truly represent your brand's awesomeness!
Brand Inconsistency
When dealing with startups, it is easy for agencies to assume that they know enough about their products or services. Still, the fact of the matter is that there may be some things that have yet to be thought of in their brand personality.
At Sharp Tack Media, we like to ask our clients what their competitors are doing and then develop a solution for better brand recognition. Similarly, we understand that your brand will be just as important, if not more so, than your actual product or service, and this has to be conveyed to your potential customers.
Dull And Generic Logo By Other Branding Agencies
While you may not have the budget to get a unique logo design, it wouldn't hurt to find an agency that will listen to your ideas and not just hand you over something generic.
Because you see, the thing about startups is that they often have problems standing out from their competitors.
Thus, the reality is having a generic logo is just going to make this worse!
This is the reason why you should go after a branding agency with excellent graphic design team members to listen to your brand guidelines and apply them to your logo creation! and even social media marketing efforts!
We at Sharp Tack Media aims to transform every startup's existing brand image into a unique new brand identity that can have the desired effect on a client's target audience. We'll upgrade your brand image into something with the punch and power to bring long-term success to your startup.
What We Need From You
The first thing you need to do when hiring a digital agency like Sharp Tack Media is to provide us with a detailed brief to get an idea about what you are looking to achieve. The more information and details you can give us about your brand purpose, the easier it will be to develop the right product strategy solution.
It's because the last thing we want to happen is for you to become another statistic. Many startups out there have made brand mistakes, and they end up having a lousy brand positioning.
So why risk having the same thing happen to you? With the time, money, and resources you have invested in your company, you deserve double the value. Don't settle for less, and always hire a creative agency like Sharp Tack Media to help in creating your startup's visual identity.
Just let us know what you are looking for, and we'll find you the right branding strategy that will deliver the best solutions based on your budget.
Our Branding Process
Our project management team crafts branding from scratch that builds your brand's future growth. We begin with a discovery process revealing the company's story, mission, and target audience. We use this information to create visual identifiers and corporate identity, such as the logo, tagline, website design, and marketing collateral, including business cards and brochures.
We even ensure consistency with your other branding campaigns, whether it be on social media, or through search engine optimization techniques.
We have three primary phases to crafting a compelling brand:
First Phase
The first phase is determining the company's outcome and identifying the target audience. We discover what makes your business unique, the values that it can embody in its messaging, the service or product it provides, and who are your target with branding messages.
If an existing organization contacts us, we will work closely with the current leadership and perform brand analysis to determine these things. Then, we'll narrow down that information and develop a core message and tone of voice for further branding efforts.
Second Phase
The second phase involves developing the identity. This is where Sharp Tack Media creates all visual identifiers, including logos, color palettes, identifying marks, and other possible digital products.
We work with the brand owner to establish a clean and highly visible identity that best communicates what the company offers. We keep in mind that these elements will be consistent across all branding materials, including print and digital.
Third Phase
Once we established a practical first and second phase of branding, Sharp Tack Media works closely with its clients to wrap their website in a functional and aesthetically appealing design.
We can do custom software development to embody the very brand you have come to know and love.
Once we've put all of this together, we'll begin to promote your brand so that it achieves the visibility you want.
Whether it's your own or with our team of social media experts, we'll help you get started on platforms such as Facebook, Twitter, and Linkedin so you can immediately begin generating leads.
This Is What We Do Best
Sharp Tack Media is a web design agency that provides clients with the perfect solutions for their branding and web design needs. We are so good at what we do because we care about your well-being just as much as you do.
This is why when you work with us, we don't just create a logo or design a website to collect our fee and move on to the next client like many other agencies. We at Sharp Tack Media actually care about your brand.
We truly understand that branding can make or break a business in this competitive online market. The success of your startup business depends on your ability to attract investors and customers alike. That's why having the best branding company is critical as it will provide additional leverage, which could lead to more sales.
We at Sharp Tack Media have developed a name by providing top-notch branding services that have helped our clients achieve their desired goals. With years of brand marketing expertise, we aim to be one of the top branding agencies for tech startups.
We offer free consultation and services that will help you create the brand your startup deserves. Contact us today and we're happy to collaborate with you on your projects!
