How To Claim Your Digital Footprint

You’ve finally got around to setting up your companies Facebook page and maybe even a couple more social media accounts. Tweets anyone? But is that going to be enough? I mean, Facebook and Twitter both clearly play very important roles on the web; but is simply sharing a post now and then really going to make that big of a difference when it comes to your web presence? The answer is Probably Not.

While social media is a huge part of the web game, they are just one piece to the bigger puzzle that is internet marketing.

Here Are a Few Additional Tools To Add To Your Arsenal

Make the Big G Happy

For the most part SEO focuses on what makes Google happy. Although there are a number of other search engines, Google is arguably the most important. In 2015, 12 billion out 18 billion searches were done from Google alone. This means that more than half of the people using the internet are using Google as their primary search tool.

Forget what you heard about SEO being a crap chute. There really are, in-fact, some SEO best practices that make a big difference in getting Google to notice your site. You want your site to be noticed and this means making sure you’re following all of the rules suggested by Google to make sure you’re at the top of the list of sites Google wants people to know about.

In order to do this, though, you’ll need to be up-to-date on the latest SEO trends. Where do you find those you say? Unfortunately, there isn’t exactly an announcement blog letting everyone know when change is coming and what you need to do to prepare. The only way to know is to keep yourself informed; do your research and be aware of your site’s status and rankings at all times. This way you can update the minute you notice change and do what you can to make the “Big G” happy.

Clearly, you have a business to run and that sounds like a lot of work but there’s no need to fret. Most reputable website management companies will have all the tools and time needed to make sure you’re site is up-to-date and following the latest rules set forth by Google.

Multiply! Multiply! Multiply!

It’s a little hard to be ignored when you’re everywhere. Right?! That’s the though when having a number of different pieces of web real estate. There’s never any reason you should keep yourself tied to just one website.

Most major
hosting companies
will allow you to host a number of sites on one server, making it easy to manage a number of different resources.

For example, you might want a site that lets potential customers know all about your company. A simple, informational site that is the gateway to your business. Another good option would be a blog. This is where you post updates about your company. Have a new sale coming up? Opening a new location? This is the place to spread the word! In addition to a branded blog directly related to your company, you can also run an unbranded blog in the same niche offering general information on the industry and maybe even sneak a few links directly to your branded blog or about site in 😉

The possibilities are endless when you begin to build your website real estate empire!

The Cold Hard Truth

If you don’t exist online, you simply don’t exist. With the fast advancement of today’s technology and dependence on the web, if you’re invisible to the world wide web you’re invisible to the world, period.

We live in a time where there are two whole generations of adults that have never used a phone book. They’ve never seen your half page spread and they never will. Where do you find a phone book anyway??

Without a good online presence those 2 generations of people will likely never learn about the amazing services you offer. The cold hard truth is, the foot traffic and referral business you’ve been running on this far will have to be pretty amazing if you hope to keep up in a world being overcome by technology and the web.

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