Moving A Website? Do These First…
Every business owner knows how challenging it can be to keep your customers happy when transferring to a new website. The truth is that there are many website move mistakes you could make, but the key is making sure you don't lose sight of these five tips.
1) Make Sure Everything Still Works As Well As Before
Once you move your website, you might think that you're done, but it's not. You need to test everything so you know that your customers are getting the same experience as before and can access all the information they need.
You can do this by running a test on your current website, comparing it to the new one, or running certain pages through both websites while looking for any differences. It will help you identify what needs fixing before anything else.
2) Give Your Customers An Easy Way To Get In Touch With Customer Service
Sometimes, the process isn't frustrating. It’s the way that businesses fail to handle their customers, that is. Therefore, if your customers are losing their patience and have been going to social media or contacting you through email, make sure that they know how easy it is to contact customer service.
You can do this by providing a phone number on the website and all of your marketing materials, so people don't feel like they're being ignored. You may also try investing in a call center or chatbot to answer their questions and provide them with the information they need.
Remember that it's your responsibility as a business owner to find ways of reaching out to customers looking at other options because you haven't answered their questions promptly.
3) Consider Offering Incentives
Incentives are also a great way to stay on top of your customer's thoughts and needs throughout the process. For example, you can offer them a discount if they sign up for email marketing to keep their inboxes filled with information about what's happening or updates on where things stand during the transition.
Offering coupon codes or special deals during this time will also help keep customers from jumping ship for another company. Since many people will be looking elsewhere for goods and services during the transition, this can help keep your customers from going elsewhere.
Don't forget that customer retention is key to business success, not just getting new ones!
4) Consider A Checklist
You might also want to consider a checklist that will be revised and updated as the transition progresses.
This way, everyone in your organization knows what tasks need to get done next, so you can keep customers satisfied while they wait for the move.
5) Offer Feedback And Ask For Regular Feedback
Feedback is also essential at this time. You'll be able to reach out to customers regularly with updates on the progress of the move and ask about their experience in return. It will help minimize customer anxiety about when their favorite websites are coming back online and how they're managing without them while waiting for it all to finish up.
Takeaways
Transitioning from one website provider or CMS platform to another can be a daunting task at the best of times, but it doesn't have to be! If you're taking on this challenge and want to avoid losing clients in the process, follow the tips above today!
