5 Things You're Doing With Social Media That Are Killing Your Business
If you were to ask people what the most effective way is to market their business online they would probably tell you social media. There are now countless tools and social media design services available that help companies connect with their customers through different platforms like Facebook, Twitter and Instagram.
The fact however remains that all this technology can be quite intimidating. It's really easy to do this wrong and lose money in the process. Here are 5 things you're doing with social media that are killing your business.
Advertising On Facebook Greatly Reduces Reach
Social media is used by millions of people around the world, so it only makes sense companies want their page to be found. This means they advertise on platforms like Facebook. The unfortunate thing is that these advertisements are not targeting who their customers are, which essentially means they're just throwing money out the window. Without using specific customer data Facebook users are catered to with ads on their newsfeeds. This way it's possible for companies to waste a lot of time and money on click-bait, which leads to a diminished audience.
Failing To Integrate Social Media Into Traditional Marketing
How many times have you been working on your computer and suddenly an ad pops up for a company you recently visited on your phone? This is what's called cross-platform marketing. In other words that business was able to track you across devices and make the most out of your time spent with their brand.
Unfortunately, companies still struggle to implement social media into this very same type of marketing. It's crazy how much extra content is created for each platform that never sees the light of day on other websites or blogs. You may think it's excessive to post the same content on 3 different platforms, but they're all aimed at bringing in new customers. You can never have too much of that!
Ignoring The Analytics Of Social Media
Social media is great for helping companies understand who their audience is and what makes them tick. Unfortunately, most companies fail to understand the analytics behind each post. Without using data, companies are essentially doing all their marketing blindfolded and it'll be hard for them to improve if they don't see what's not working.
Using Social Media To Sell, Rather Than Engage
Businesses need to realize that social media isn't just a place to post ads about their company or website. This is a mistake many startups who have jumped on the bandwagon still believe in. If people were looking for a sales pitch they would just go to a website and buy something.
Social media is the best way to get in touch with your customers and establish a relationship. If you're not finding ways to engage people who aren't necessarily looking to purchase anything, then they may never become actual customers.
Ignoring The Mobile Experience
Nearly everyone has a smartphone nowadays and they're using it to research products and services before making a purchase. Unfortunately, many companies still aren't catering their website's content to the mobile experience. It stands to reason that if you want people checking out your page, then it has to be compatible with all devices and no one will bother looking at it if it isn't.
Don't let your business fall into the trap of ignoring social media when you're trying to market your products and services. Make sure you understand all these statistics before that happens!
Many people are frustrated with social media, and it’s not hard to see why. If you're feeling like your business is sinking under the weight of all these channels, don't worry — Sharp Tack Media can help! We've compiled five simple things that small businesses do on social media that actually make their marketing worse; if this sounds familiar, give us a call today so we can show you how to turn things around!
