Factors to Look for When Choosing a Social Media Analytics App

Social Media Analytics App Is Best For Your Business Needs

You’ve finished your goal of starting a blog, and now you’re faced with the challenge of analyzing your social media strategy’s performance. You look for a social media analytics app, only to realize that choosing the right one can be difficult. There are so many different options out there, and it is impossible to know which one will work best for your business.

Social media apps have changed the way people interact with each other. That has made it even more critical for companies to monitor their social presence to understand how they perform on these platforms. In this blog post, we discuss some factors you should consider when choosing a social media analytics app!

1. Pricing

Social media analytics apps vary in price. Some are free and offer a limited amount of features. In contrast, others come with an expensive monthly fee or annual subscription.

If you’re looking for simplicity, then the free option is perfect! You won’t be paying any upfront, and there will not be any surprises down the road if your company wants to scale. On the other hand, if you want more features and support, it’s worth considering a paid option with unlimited data storage and customer service access.

2. Ease Of Use

Several social media analytics apps offer drag and drop functionality, making it easier to create customized reports. Social media analytics should be easy for even new users to navigate around with a minimal learning curve.

This can also depend on what type of company you have. For example, if your business has multiple people in charge of marketing or content creation, the app should simultaneously handle each person’s data.

3. Should Be Mobile Friendly

It is vital that any social media analytics app you are considering can also accommodate mobile devices since these platforms have been growing exponentially in recent years and will continue doing so this year. For example, if an application only has a browser-based interface, it won’t be easy to use on mobile devices. Also, social media analytics applications that are designed specifically for tablets can quickly provide the information you need while you are out and about with your business or spending time with family.

4. Features And Integrations

Many social media analytics applications have features that go beyond the basics and can be cost-prohibitive. Social media integrations are a great way to add value to your application. Still, you must choose one which already supports the platforms you use, like Twitter, Facebook, Linked In, or Instagram, so you don’t need another app for each platform.

5. Customer Support

There is no such thing as too much customer support. But, unfortunately, social media analytics applications are not inexpensive and, in many cases, require a monthly fee. That’s why you must choose an application that offers live chat, phone, or email support to help answer questions about the app and how best to use it for your business goals.

5. Other Features

Features may include scheduling posts in advance, content curation, and design tools. In addition, social media analytics is a powerful tool to measure the success of your efforts. Still, it can’t do everything by itself. Therefore, you have to make sure that the device you’re using should feature:

  • Social Media Integration
  • Live Chat Customer Support
  • Reusable Analytics Reports
  • Social Media Scheduling Tool
  • Content Curation & Design Tools


We have all been there before. You’ve just spent hours and days researching which Social Media Analytics App is best for your business needs, only to find out that the app you selected doesn’t include a feature that you need or it’s too expensive. By following the recommended tips above, we hope you can save yourself time and money when choosing the social media analytics App for your business.

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