Content Marketing 101

Content Marketing Essentials

Content marketing is a marketing tactic that relies on the use of relevant, engaging content inspired by the business’ core values. Unlike advertising, which is paying to place brand communication in front of a potential customer, content marketing relies on word of mouth, brand awareness, and various website algorithms to get users’ attention. Affordable web design services should always consider this option when crafting a marketing strategy. Luckily for you, we at Sharp Tack Media have years of industry experience that involves creating and executing comprehensive content marketing strategies.

Content Marketing Media

 Anything a business creates can be considered a piece of content marketing. These are the most common types of content that you can use in content marketing.

  • Text, like company blogs, LinkedIn blogs, guest posts, newspaper/magazine columns, and ebooks introduce customers to a variety of subjects that you may specialize in, from a small business’s efforts to improve a local community to encouraging a novel use of a product to highlight the importance of a service you offer.
  • Videos, like Youtube videos, webinars, Twitter videos, or Instagram stories, allow customers to see a product in action or put a face to a brand. They can also be useful for educating customers about a process. Videos, aside from images, are one of the most effective ways of capturing a user’s attention.
  • Images or diagrams, on websites and social media channels, showcase a brand and its offerings. This type of content is the easiest to consume because it takes the least amount of time. This will also take up the bulk of your content marketing. 

How To Get Your Content Seen

As you do with other forms of SEO, content that resonates with an audience does well. SEO plays a big role in getting text and video media noticed, but so too does the way that people interact with your content. That’s because the recommendation algorithms for many websites, from Facebook and Twitter to Youtube, push content in front of users. Recommendation engines look for content marketing that is:

  • Relevant. From hashtags to SEO keywords, use the language of your audience. This makes content easy to find and easy for web crawlers to categorize. Keeping your content relevant is a continuous process and is one that must be regularly updated.
  • Timely. A content marketing piece related to current events or trending topics is likely to get noticed. This can mean contributing to a meme or naturally inserting your business into recent conversations. Take some time to research and familiarize yourself with these current events and pick one that’s relevant to your purposes.
  • Entertaining. Something that people enjoy is more likely to gain traction, as shares and likes make a piece of content more likely to appear before a user. Pique your audience’s interest to make sure they click on your content.
  • Useful. If a piece of content is useful, people will share it. Useful content can explain a process, share information, or make complicated information easy to understand. Organizing your main points into a bulleted or numbered list will more likely get clicks because lists are more readily understood.
free 30-min consultation banner