Your Ultimate Guide To Creative Social Media Marketing Strategies And Techniques
Did you know that there are over 2.5 billion social media users worldwide? That's a lot of people to be reaching out to, but it can also feel overwhelming when you're trying to figure out how best to get your business noticed on these sites. Luckily for small businesses everywhere, there are many creative ways in which you can use social media marketing to boost your online presence and gain more exposure for your brand. Keep reading below for some great ideas!
Social media is a great way to grow your business and can be an invaluable tool for entrepreneurs. It is an effective way for any company or business owner looking to expand their reach and increase the number of customers they have coming through their doors. Here are 8 ways that you can use to help jumpstart your efforts!
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Paid Advertisements Like Sponsored Posts, Ads, And Boosted Posts And Tweets
You can't miss them! Sponsored or promoted posts typically appear in the news feed of relevant users; ads appear in the pages of users who are more likely to have an interest in the product being advertised; and promotional posts/tweets can be ‘boosted' by increasing their reach to a larger audience.
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Engaging With Other Users Through The Platform
By leaving comments and responses on your and other users' posts, tweeting out content that is relevant to your target audience, following active accounts, you'll increase the likelihood of those people checking out your profile and deciding whether or not they want to follow you as well.
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Consider Adding Your Competitors To A List Or Lists
This is a great way to keep track of what kind of content they're tweeting out and see how well it's doing. It will also show analytics on their account, such as when they tend to post, who they follow, and more.
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Create A Series Of Recurring Posts
Another thing you can do for your social media exposure is create a series of recurring posts that will be pushed out at different times throughout the week. For example, you could start by tweeting out ‘Quote of the Day', this is a great way to spread positivity and inspire others. Then, on Tuesdays and Thursdays, you can post a blog article that you've written to your blog. On Fridays, tweet out a cool infographic or other type of image with content from one of your recent articles.
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Get Creative With Your Content
You can also get creative with producing your own content (e.g., blog posts, videos, images) that is optimized for whatever social media platform you plan on distributing it through. For example, if you create a video with the goal of posting it to YouTube, make sure to optimize it for SEO purposes. Then, once the video is posted, you can tweet out links to it with relevant hashtags, attach the video to blog posts, share the link on Facebook with a catchy description or title.
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Have Fun With Your Social Media Exposure Efforts
Users will be more likely to follow you/your brand if they find your content humorous, entertaining, etc. No matter what you tweet/share/post/ think about how it can be interpreted in a humorous way (and keep your brand image in mind). Don't forget to include trending hashtags when necessary (e.g., #ThrowbackThursday), because this will make it easier for users to find your content when they search those hashtags on Twitter.
Get More Exposure On Social Media
You have to move your business out of the digital sphere and into reality. Call Sharp Tack Media today! We can help you with that by providing creative ways for your company to get more exposure on social media, including but not limited to advertising in a relevant industry trade journal or hosting an open house event at headquarters. Remember, if it’s not seen, it doesn’t exist—so let our team do their magic so we can all see what you have going on over there. Don't be shy about asking–we're ready and waiting for your call!
