Customer Service For Branding

How Customer Service Can Help Brand Authority

Aside from products and services, what customers want next after those two is good customer service. In essence, they want to be treated right and attended to with utmost courtesy. Oftentimes, business owners don’t really see customer support as a way to help their brand. But building a brand isn’t all front end flair, the back end is as important if you want to create a good brand.

One business might have been the best in terms of product and service delivery, but customer service is what keeps customers coming back. A loyal customer base means more sales and success for your business. Who doesn’t want that? 

Here’s a handful of essential tips to help your business gain more customers by improving your customer service quality 

Attend To Your Customers Everywhere 

I’m talking about planting your business presence in both your local area and on the internet. In your local area, frequently attend county fairs, festivals, and sporting events to make your business image known. As for your online presence, have both a website and a social media account to really spread the word of your business out in the digital horizon. Customers love businesses that can be accessed online. Take advantage of social media to develop a more personal relationship with your customers. 

Personalize The Way You Approach Your Customers

Customers love it when they are approached not only in a casual manner but also when their products and services are specifically tailored to them. Granted, some businesses have a little bit less flexibility than others, but personalization need not be complex. Even something as simple as casual greetings over the phone rather than strictly sticking to prompts like a robot can make anyone feel warm and ‘gooey’. In essence, customers want to feel as if they are different from the rest of your business’s other customers. 

Customer Feedback + Customer Service = More Customers

That’s just simple arithmetic, right? Good customer service is also about knowing what your customers want and expect out of your business. From time to time, have as many of your customers provide any amount of feedback they can. You can do this by handing out simple surveys either in writing or email. From that information, you can then utilize it to further hone your business practices and customer service operations. In the end, loyal and even future customers of yours will always keep coming back. 

Your Customer Service Team Should Be Pros 

I did say earlier that customer service need not be complex but it also cannot be too simple. Personalized casual greetings over the phone is just one aspect of customer service delivery. Customers expect their inquiries to be answered with the utmost professionalism. Even dealing with unruly customers is a skill on its own. Your customer service team should have the proper experience and training in knowing how to deal with a daily influx of a variety of customers. 

Consider Employing A Virtual Receptionist 

Since I talked about having a professional customer service team, you should consider hiring a virtual receptionist. Virtual receptionists are like any other receptionist except they work in another location. However, they’ll do the same job as another on-site receptionist such as answering calls, setting appointments, and other administrative-related tasks. Virtual receptionists are a useful team to have since not only are they experienced but it’ll also extend your business’s working hours. A virtual receptionist can attend to your business’s hotline at any time of the day, which means little to even no loss of potential customers. 

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