Increase Your Presence, Increase Your Leads
You invest tons of time and money into your business, getting it started and making it grow. The success of your company depends on how people react to what you make, whether they love it or hate it. But there is one big piece missing for this to all come together: YOU!
This is where social media comes in… connecting you with the world. It is a powerful tool to create a great first impression, showcase your work and connect with people who can help take your business to the next level.
Your social media profile is like your digital business card. It is the first thing people see when they discover you online and it is your opportunity to make a great first impression. You may feel like you don't need a social media profile, that it's just for the young and “hip,” but this couldn't be further from the truth. The fact of the matter is that more than half of all internet users have a social media profile and your potential customers are likely to find you (or not find you) on social media.
So how do you create a social media profile that will help your business succeed?
Complete Your Profile
Make sure your profile is complete. This means adding a profile picture, a cover photo, a brief bio, and your website link.
Be Consistent With Your Branding
Make sure your profile is consistent with your branding. Your profile should be consistent with the look and feel of your website, business cards, etc.
Be Interesting And Have Relevant Content
Next, post interesting and relevant content. This could be anything from blog posts to photos to infographics. Be sure to keep it fresh and engaging!
Connect With Other Businesses
Connect with other businesses that have a similar customer base. This will help give your brand more exposure and credibility in the eyes of potential customers!
Update Regularly
Make sure your profile is updated regularly. Post interesting and engaging content that showcases your work and speaks to your target audience.
Search Engine Optimization
Make sure your profile is optimized for search engines. Use relevant keywords and phrases in your bio and post titles to help people find you online.
Don't Be Afraid To Ask
And lastly, don't be afraid to ask for likes, comments, and shares. These are all great indications that you are doing something right!
Today's social media landscape is constantly changing so it can feel overwhelming trying to keep up with it all. It can feel like an impossible task to create a social media profile that does everything you want it to do, but there are plenty of resources available to help you out (Pinterest has some great tips for creating stunning visuals.)
So take the time now to make your social media profiles match the high-quality brand you have worked so hard to create!
It's not just your company that is being judged by your social media profiles, you are too. Your profile represents you and the brand of work that you do. Potential clients are going to get a feel for whom you are based on how professional your page looks and what it contains, so make sure that everything reflects positively on you.
Sharpen Your Digital Business Card
We know, we know. You're a busy professional with tons of things on your plate and you don't have time to worry about the rest. That's why it’s important that when you go online, you make sure your digital business card is up-to-date so people can find out more about what makes YOU special! Give Sharp Tack Media a call today. One of our experts will get in touch with you shortly!
