Who Really Needs Small Business SEO?
This is a very relevant question. Well technically, any business can benefit from any form of SEO. However, if you’re looking for a specific company geared only towards small business, you might have the wrong idea. An SEO agency that focuses on small businesses needs to take note of a few things that separate their strategies from conventional SEO.
Here’s why – you want the highest quality work being done at the best price, and not every SEO method works at every scale. So the real question isn’t “Do you need a small business SEO service?” The real question is “Can you find good SEO on a small business’ budget?”
Questions To Ask Yourself
Any modern business needs good SEO. Figuring out who needs small business SEO services is a different task though. Usually, the need for these services depends on the business’s ability to do the work themselves. SEO is not rocket science, however, if you want it done well the first time it may be a task worth hiring experts for.
Here are some good questions to ask yourself in order to figure out if you need small business SEO services:
- Am I currently visible for the types of search results that will bring me some new customers?
- Do I have a mobile optimized, modern website?
- Do I have accounts on the major social media platforms (ie. Facebook, Twitter, Instagram, Linked In, etc.)
- Do I have internal staff that could perform adequate SEO on my site?
- Do I have time to focus on a project of this size?
Once you’ve gathered the answers to these posted questions, you can now come up with a more informed decision if SEO services are for your startup. It might not be an easy process as it’ll require you to reflect and go deep in your business’ condition, but knowing the answers to these questions will benefit you in the long haul.
Best Practices Checklist
To get the ball rolling for you – here is a list of ten basic best practices any good SEO service should implement to get a new client on track with great, foundational SEO. These are core things you can do immediately to really help with your organic search rankings in Google, Bing, Yahoo and any other search engine you could possibly imagine.
- Redirect or remove any broken pages from the site.
- Submit your site maps to Google
- Submit your site maps to Bing / Yahoo!
- Verify your site with Google
- Verify your linked social media pages.
- Make sure your site is mobile optimized / responsive:
- Your site should be secure (HTTPS):
- You should have social profiles set up and linked to your website.
- Write a keyword optimized title tag that is 70 characters or less.
- Write a keyword optimized meta description that is 160 characters or less (down from 320)
Depending on the size of your business it might even be worth learning SEO and doing it on your own. To get you where you need to be, Sharp Tack Media has got your back. We’ve got years of industry experience in dealing with small business SEO.
But if you’re willing to spend the time to do it yourself, having zero knowledge of SEO to begin with will be a major issue and you will probably have to invest a lot of time. If you are one of those DIY types, contact us today and get the SEO service you deserve.
