High Converting Headlines For Social Media Advertising

The Secret To Getting More Clicks And Conversions

Social media advertising is an effective way to reach out to your target audience. Every social media marketer knows that the headline is the most important part of any ad. It needs to be clear, concise and accurate. It must resonate with the target audience. It has to leave them wanting more. But, how do you come up with a headline that is high converting? Well here are some techniques for writing headlines that will get people clicking on your ads.

  • An Innocent Question

People love reading mysteries and crime fiction so it follows that an innocent question can be highly effective when it comes to writing a headline. A question is alluring, especially for people who are curious about something. For example, you can ask questions like “How Are You Going To Get There?” or even just simply asking something that can be answered in the affirmative or negative such as “Would You Like To Know More?”.

  • A Contradiction Or A Paradox

Everyone loves a good mystery and thus, love reading about contradictions and paradoxes as well. People are enticed by things that they cannot figure out or things that go against their expectations. For example, you can write a headline that states “Hidden Benefits Of Social Media Advertising You Never Knew About”.

  • Make A Bold Statement Or Promise

Headlines that make bold statements and promises about the content it contains attracts clickers. This is because people will be curious as to what this bold statement or promise is so they will click on the link to find out more. For example, it can be something like “7 Ways To Make A Lot Of Money With Advertising On Social Media” or even just simply state something that is true such as “Social Media Marketing Is The Next Big Thing”. 

  • Answer A Question Or State Something Obvious

Another effective way of crafting a headline is by answering a question or stating something that is obvious. People will read content if they know it answers their questions and since this type of headline tells them what to expect from the article it will have greater chances of being clicked on.

  • Be Direct And Straightforward

Direct and straightforward headlines will receive clickers because people want to know the truth and not be tricked. For example, writing “Advertising On Social Media Sucks” is a direct statement that people will most likely read more about.

  • Curb The Curiosity Of Your Audience With A Counterclaim

This method involves responding to an obvious question that your audience might have in a way that creates curiosity. People love controversy so by stating something controversial in your headline, you will receive more clicks than usual. For example, you can use the headline “Why Social Media Advertising Doesn't Work” and then state a counterclaim such as “Because It's Not Done Right!”

Headlines Are The Most Important Part Of Your Ad

People will not know what your ad is about if you do not have a catchy headline which is why it is best to use one of these techniques when writing a social media advertising headline. Spend time crafting each headline and then take note how people respond by checking out the number of clicks and likes it gets.

Are you looking for a way to get more engagement on your social media posts? If so, then we have some exciting news. You can use high converting headlines that will help increase the number of followers and clicks you receive! This is just one of many secrets our team has uncovered in their years working with companies like yours. At this point, it may seem like there’s nothing left to learn about how content affects customer behavior online but if that were true why would everyone be trying SO hard to figure out what works best? Let Sharp Tack Media show you how easy it could be by providing you with a free consultation today!

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