Fix The Top 3 Problems With Your Website Right Now
You're probably reading this article because you feel like your website is not performing as well as it should. You might even be thinking about redesigning the site with a new look or changing some of the content and layout to attract more visitors. But, before you decide on either of these options, take a moment to read what we have to say about website problems and how they can be fixed.
Problem#1. Your Website Isn't Responsive
A responsive website is one of the essential aspects when it comes to website design. With many users browsing on smartphones, a site that doesn't adjust for smaller screens can be frustrating and even lead people to leave your page altogether.
Therefore, if you don't have a mobile-friendly version of your site, it hurts your SEO and conversion rates. To avoid this from happening, make sure that
- Your content is easy for mobile users.
- Incorporate a contact form or phone number on every page of the site to reach customer service representatives without emailing them quickly.
- If there's something important that people should know before they contact you, put a banner on the homepage
- Make sure that all links are mobile-friendly and accessible from any device. This includes text links as well as images (like your logo)
- Avoid making your website too heavy or complicated to avoid frustrating mobile users.
Problem#2. No Clear Call To Action On Every Page
Not seeing what you want your website visitors or customers to do is a mistake that will cost you. It would help if you had a clear call-to-action on every page of your site, so there's no question about what the visitor should be doing next. For example: “Download my eBook” or “Contact me to set up a meeting.”
Be sure to include these on the homepage and contact page. Not only does it increase conversion, but it is also an essential aspect from an SEO standpoint: Google wants people to complete actions and will rank sites higher if they are successful in doing so.
To solve this issue, make sure to adapt the following steps:
- First, create a clear call-to-action on every page of your website. This is the first step to fixing this problem. Make sure you include these throughout your site, including contact information and other pages.
- Use the right font so your visitors can easily read what action you want from them.
- Make sure that your call-to-action is prominent and in a place where it will stand out on all pages of your website.
Problem#3. Long And Unengaging Content
You might think that your content is engaging enough. But if your website visitors are scrolling through page after page of text and not clicking any links, then it's probably time to make a change.
To fix this problem, ensure that:
- The tone you use on your website should also match the feeling you want people to have when they leave your site. For example, if you want people to feel inspired when they visit your website, your content's tone should be inspiring.
- Get their attention! If you are having trouble getting their attention: turn your text into images with a call-to-action in them! People have shorter attention spans on websites than in print, so make sure that it grabs their interest right away when people click on something like this.
Bottomline
Many mistakes can be made on a website, and we have listed three of the most common ones. We hope this blog post has helped you identify areas where your site may need improvement to be more user-friendly and reflect your brand.
If you're still struggling with any of these issues or would like to discuss them in detail, please contact us for help!
