Importance Of Linking Between Pages On Your Site
If your website is like most, you've probably never thought much about the outgoing links on your site. But if you're trying to improve SEO and make sure Google knows what's important on your site, it might be time to rethink that. Outgoing links are actually a pretty big deal for search engine optimization (SEO). You see, any link that points away from your site tells Google something about the content of those pages. It shows them where they should put those pages in their rankings – which can affect how people find and interact with them!
In fact, it's been found that outgoing links can have a significant impact on how well your site ranks for certain keywords. And if you've ever tried to improve SEO , you know this is bad news! If Google thinks those pages are important and they're linking to them, then they'll probably rank much better than the pages on your website. This could leave you ranking lower than sites that aren't as “authoritative.”
Help Google Understand How Important Your Pages Are
Start by making sure every page on your site has outgoing links back to relevant, high-quality websites. You might also want to link out to content related to yours when appropriate – but only if it's high quality! Google wants to see your site engaging with other people in the industry. They want you to be a part of the community and they'll reward you for it.
But what if you're worried about losing all your rankings? Will Google place so much emphasis on pages that link back to other sites that they forget about your content? That's actually very unlikely. As long as your outgoing links aren't bad, such as affiliate links or other types of spammy relationships, you shouldn't have to worry about losing rankings. Google is smart enough to know that they'll be able to find the content they're looking for, even on pages with outgoing links.
Don’t Go Overboard
However, it's important to note that you shouldn't go overboard here. Links back only help your SEO if those pages are actually high quality and relevant! Google isn't going to reward sites built only of outgoing links. So don't worry too much about finding links – just try to find the best sites you can and link back to them, whether on individual pages or somewhere like your homepage where it makes sense.
In the end, you might have to work a little harder for those links. But they can help your SEO more than you realize – as long as you only link back to high-quality websites. If you're trying to improve SEO , make sure your site takes advantage of outgoing links. It's a great way to build authority with Google and it'll help you start moving up the rankings! Take control of your own website – begin using outgoing links.
If you're still not entirely clear on how they work, feel free to leave a comment and we'll try to help you out. You can also avail our FREE Consultation to know more about outgoing links and SEO. Message Sharp Tack Media today!
