Let's Be Real For A Second
The chances of you being discovered by someone if you don't have any online presence are pretty slim. If I put myself in the shoes of someone who wants to find a small business, chances are I'm not going to consider you as a viable option unless you have an online presence.
So how do we do it?
Answer: Best seo company for small businesses.
In order to increase your online presence, you need a number of factors to fall in place.
There are two ways to increase your online presence – either get more traffic on your main website, or have new websites out there which focus on certain verticals. Getting the word out on your main website can be done easily and for free.
Getting your site out there as a strong contender in certain verticals will take time and money, but it is well worth it as you'll be able to focus all of your energy on those few targeted websites instead of having to spread yourself thin over many different online platforms.
To increase your online presence, you need to know your goals. Are you interested in getting customers or would you rather get more sales?
SEO And Social Media Marketing
If your focus is on getting customers, then the best way to do that will be to focus on organic traffic through SEO and social media marketing. This process takes time and a lot of effort which not every small business owner can afford to invest.
Lead Generation Company Or PPC Ads
If you want to generate leads , then your best bet will be either a lead generation company or PPC ads. This is going to cost you money, but if done right it will bring in immediate results through the number of leads that you'll get daily.
Don't forget that both options are great for customer acquisition. You should use your budget to help you decide which one would be the best for you, but both are great methods of getting new customers through different means.
No matter what course you decide to take, don't ever stop putting in effort on increasing your online presence. The internet is a tough place and if you don't stay active, then you'll find that your competitors will be stealing all of the vital leads that you worked so hard to acquire.
If you can manage to afford it, try using both methods at once (organic traffic through SEO and social media marketing as well as PPC ads). Try getting yourself out there on different platforms (blogs, guest posts, forums) and start interacting with your audience.
Once you build up a healthy flow of leads , then you'll be able to see what works best for you. If one method isn't working out the way that you want it to, then don't hesitate on switching gears and try something new. Finally, don't ever let yourself get lazy. Keep trying to increase your online presence. It's an ongoing process that you need to keep working at if you want it to be effective in the long term.
Increase Online Presence And Generate More Leads
If you want to increase your online presence, trust our team of expert marketers. Sharp Tack Media have a proven track record for success and we’d love the opportunity to work with you! Call us today and one of our friendly experts will be more than happy to get started on making your business stronger!
