If You Want to Improve Something, Measure it
Measuring results should be a part of your SEO strategy. This can help you quantify low and high-impact SEO results and come up with strategic decisions for your marketing efforts.
So how can you pump up those metrics to give you the results you wanted? Let's look at these tips in tracking, measuring, and analyzing your SEO results that can help you in this endeavor.
1. Add an organic conversion rate widget to your SEO dashboard
Your site’s elements can be optimized one by one, to make it more relevant. By adding an organic conversion rate widget to your SEO dashboard, you get the ability to compare your rank with other sites in your industry, such as Google, Yahoo, Facebook, Twitter, Linked In, etc.
2. Make use of reports from your domain's linkages, page views, and traffic
SEO metrics also provide insight into your content's appeal to your target audience. This can help you identify areas that need improvement. User connection or engagement metrics influence your website's ranking, but they may not be as important as search ranking signals, such as inbound links or domain links, page views, and traffic.
While search engines weigh metrics such as website traffic and backlinks in ranking pages, small businesses should also consider quality metrics to determine SEO success. Key metrics that prove the effectiveness of technical SEO corrections are the number of pages indexed in the search engine and crawl errors associated with your site.
3. Focus on your engagement metrics
As mentioned, engagement metrics may not be as important as ranking signals, but measuring them can provide you with benefits too. By quantifying your user engagement metrics, you can better understand how they interact with your site. It also allows you to get an idea of whether it meets their expectations or not.
Quantifying customer engagement can also help you gain insights into your visibility. This is a good way to measure your SEO efforts' performance at a glance.
4. Avoid relying on keywords alone
Good SEO practice helps you track the average ranking for each keyword over time. However, a good SEO campaign will monitor and improve several other metrics. The most accurate metric you can get is organic search rankings' growth, which is directly related to your SEO efforts.
Once you start to transform yourself into an SEO content strategy, the impression your site makes on the Search Engine Results Page (SERP) is the KPI you need to monitor.
5. Monitor conversion rates
Conversion rates are the most important measures for the success of your SEO strategy. They can help you quantify the impact of SEO on your business through your revenue.
Even as an SEO company, quantifying the conversion rates of your clients can give you an idea if your strategy is working or not.
Maximizing the Power of Metrics For Better Results
Optimization allows your website to rank as high as possible in search rankings, page views, traffic, and engagement. Your website's content also needs to be optimized so you can see the results of these SEO metrics.
SEO metrics are parameters and values used by digital marketing teams to track, monitor, and compare search engine optimization processes. To maximize the benefits they offer, you must have a clear understanding of your business objectives.
It is also a good practice to avoid using false SEO KPIs because they do not provide you with authentic information that helps you develop better business strategies. Though you know its importance, it’s also a good practice to avoid getting obsessed with SEO metrics and focus on analyzing them for their business impact.
By measuring the impact of SEO, it will help you see if you have chosen the right strategy to optimize your website. A regular review of your SEO results will help you refine your strategy with concrete data, and eliminate time wasted on SEO tasks that don't drive your rankings.
